Ford Goes Live with its Urban Sports Utility Vehicle EcoSport
Going further with its largest product experiential campaign, Ford went live with the EcoSport and unlocked the first-of-its-kind opportunity for a hundred consumers to drive the urban SUV and share their product experience with family and friends.
The hundred consumers will be selected by a jury having evaluated the registrations basis following or votes, quality of content uploaded on www.ecosportdiscoveries.co.in and other *criteria. The experiential drive will commence in May 2013.
The EcoSport line-up will include four trims, giving consumers a choice of three engine options including manual transmission (in both petrol and diesel), an automatic transmission option in petrol and the award-winning 1.0L EcoBoost turbocharged engine. The vehicle will also be the first in its segment to feature a voice enabled interactive system better known as SYNC
At the EcoSport Urban Hub launch Joginder Singh, president and managing director of Ford India said, “We are excited to go live with our game changer EcoSport at the EcoSport Urban Hub as we bring our urban SUV closer to our consumers. We have taken a step further by giving them an opportunity to drive and experience the EcoSport out in the open and share their product experience with their family and friends. With this experiential drive commencing in May we will go further in meeting their aspirations.”
As part of the 12-city roadshow, this is the next step forward with the EcoSport Urban Discoveries campaign. In the following weekends, the EcoSport Urban Hub will be going to Bengaluru, Chandigarh, Kochi, Ludhiana, Chennai, Jaipur, Hyderabad, Ahmedabad, Pune and Kolkata in a phased manner, and consumers will have the opportunity to see, touch and feel the upcoming EcoSport in this modular urban environment in high footfall malls in each of these 12 cities.
The EcoSport Urban Hub is a modular interactive zone contained inside the atrium of a mall featuring an urban skyline as a backdrop and a glass floor embedded with objects that will be reminiscent of places in a city. The Hub also includes an educational 3-D Ecoboost engine holocube which is a revolving and projected display of the engine’s construction to familiarize visitors with the revolutionary engine technology. A SYNC simulator in the form of an engaging driving game and music selector will give users a sense of the functional simplicity of the voice enabled interactive feature.
The car will be on display for visitors in New Delhi and Mumbai at Select CityWalk, Saket and Infinity Mall, Malad respectively. Those interested in the EcoSport can register themselves at the EcoSport Urban Hub and they will be kept informed about the progress towards the market launch.