All-new Ford Fiesta comes to town!
Just a short while ago, the all-new Ford Fiesta enthralled shoppers with its eye-catching design, world-class quality, rich interiors and voice-activated entertainment and communication consoles. Here it is: The Ford Fiesta is our premium sedan for India and was unveiled at Select CITYWALK Mall in New Delhi today, along with the innovative digital Fiesta Café [...]
From metal to machine: the journey of a Ford car (Part 2)
This is the second part of an earlier blog post. After visiting the Ford India Engine Plant, the bloggers were showcased the company’s efforts to reduce the cost of owning Ford cars through its selection of child parts. These child parts reduce the cost of repairing or replacing spare parts by eliminating the need to [...]
Figo gets smart and smarter
Who is smart and who is smarter? Men or women? There’s never been an end to this raging debate between men and women, so we decided to settle the matter by bringing to life the concept of “smart and smarter” at the launch of the new Ford Figo in Delhi and Mumbai. For this, we [...]
When in Goa… (Part 1)
Early last week, the streets of sleepy Goa came alive as four brand new cars zipped across the beach state. For the lucky few who saw the cars, it was the first public glimpse of the new Ford Figo. It all began when automotive journalists and bloggers from across India arrived to see, feel and [...]
