We already told you how the new Ford Figo helped resolve the Smart and Smarter debate between men and women. Here’s your chance to watch the debates see why the Figo is both smart and smarter! Watch the videos below and tell us what you think!
Who is smart and who is smarter? Men or women?
There’s never been an end to this raging debate between men and women, so we decided to settle the matter by bringing to life the concept of “smart and smarter” at the launch of the new Ford Figo in Delhi and Mumbai.
For this, we did the daring thing—we got a newly-married couple to slog it out in a live debate in front of the television, print and web media. The couple was Sandeep and Priya, who were smart and smarter, played by the vivacious Gul Panag and the witty Gaurav Kapur.
In this fun and engaging debate, the husband-wife duo took to the stage with India’s favourite quiz master Derek O’Brien. So while Priya said “smart” was great music, cool comfort, and vibrant colours in a car, Sandeep said “smarter” was phonebook and friends, excellent boot space, and enough leg room for his tall frame. As the couple battled on, Derek offered a solution—the Ford Figo with its smart and smarter features!
As we tweeted about the debate, Gul replied: “[I] loved it:) @gauravkapur was the perfect ‘husband’.”
After the debate, Derek asked Michael Boneham, president and managing director, Ford India what he thought “smart” was. Michael responded: “Smart is cost of ownership!” To which Nigel Wark, executive director, marketing, sales and service added, “Smarter is the great pricing!”
We couldn’t agree more.
Soon after the Ford Figo rolled on to the stage, we asked Rahul Gautam, Ford Figo’s brand manager, about the idea behind this unique creative execution. “There are so many little nuggets in this car. The smart and smarter debate was a nice hook between the Figo and connect with consumers,” he said. Like in a relationship, Rahul explained, “It is not about one being better than the other, but how each can compliment the other to make a great couple.”
This debate was designed specially for the Figo’s launch, bringing the car’s features to life. “It drove home the first message about the smart and smarter features of the Figo,” Rahul said.
All those who saw the debate and experienced the Figo later said that the debate was an excellent out-of-the-box idea, and agreed that the car is a great buy. And they’re right—the Ford Figo is indeed a very cool car!
The country is in the throes of excitement over the new IPL season, and so are we! This time, the IPL’s going to be different, we promise. It’s not just because it’s a brand-new season, but also because we’re bringing IPL matches to a theatre near you!
Yes, it’s true! Ford Figo presents UFO T20 Hungama, guaranteed to be a favourite among all cricket lovers!
The best part about the T20 Hungama is that you can enjoy all the cricketing action on the big screen with friends and family! It’s like being in the stadium, but more up, close and personal with the cricketers.
What’s more, there will also be a chance to check out the brand new Ford Figo and a chance to win exciting prizes, including the Figo itself.
Let the games begin!
After our double celebrations barely a fortnight ago, today has been another exciting day for us. For today, Ford India opened not one or two or a dozen, but a whopping 28 new authorised Ford dealer facilities across 24 cities in India! Opening these facilities at the same time in across 28 locations – that’s a first of its kind news in the history of Ford globally.
This significant step makes it easier for people to see, touch, test drive, buy and service Ford cars, including the Ford Figo that will be on dealership floors shortly.
“Growing our dealership base, building strong business fundamentals and getting closer to our customers are areas of high priority as we gear up to launch our new Figo and enter this high volume segment in 2010,’’ said Michael Boneham, president and managing director, Ford India at a dealership launch in New Delhi.
Title: Michael Boneham with the Harpreet Ford team in New Delhi
Our expanding dealership base is part of our aggressive growth strategy, particularly in Tier II and Tier III cities. ”Tier II and III cities are significant for Ford. We have opened new facilities in 13 Tier III cities today, and more than 40 percent of Ford service outlets are now located in secondary markets,” added Boneham.
With the new stores, we now have 164 facilities located in 97 cities across India. Half of the 28 new outlets offer what we call full 3S (Showroom, Sales and Service) facilities, while seven are service workshops, and the remaining are sales showrooms.
Title: Nigel Wark, executive director (marketing, sales and service), inaugurates the new Chennai dealership
Michael also spoke about our efforts at lowering cost of ownership for Ford vehicles. “Ford India has been working hard and has been aggressive to lower cost of ownership experience across its product range,” said Boneham
Our success with the cost of ownership initiative has been a result of several strategies, such as:
• Adopting the ‘One Ford’ philosophy across product development and manufacturing processes to develop high-quality products of global standards. Our consistent advances in quality indicators like JD Power’s Dependability and Quality surveys are evidence of our efforts.
• Our growing dealer base and getting closer to our consumers. Covenience is all that matters – an example of a new showroom in the East Delhi metro rail station, the first Ford showroom in a metro rail station in the Asia Pacific. (If you’re in Delhi and travelling by metro rail, do drop in to check out Ford cars displayed at the East Delhi metro rail station soon!)
• World class facilities and innovative sales and service experience, like the Quick Service bays that perform routine service in less than 90 minutes, now across 45 dealer outlets.
• Offering best in class warranty packages and host of competitive maintenance and service plans for a stress free vehicle ownership and motoring experience—from 24-hour roadside assistance to scheduled service plans and extended warranty packages.
We’re looking forward to seeing our “game changer” in the dealerships soon! Are you?
