When in Goa… (Part 1)
Early last week, the streets of sleepy Goa came alive as four brand new cars zipped across the beach state. For the lucky few who saw the cars, it was the first public glimpse of the new Ford Figo. It all began when automotive journalists and bloggers from across India arrived to see, feel and [...]
Ford India and Ford Figo in the Press
Ford India and Ford Figo continue to bask in the media spotlight. Here are some snippets from last fortnight’s press coverage. Economic Times reported that Ford will launch a new model in India every 12 to 18 months, while Wheels Unplugged mentioned the growing number of Ford dealerships in the country, breaching the 150-mark by [...]
Alan Mulally unveils Ford Figo
It was an historic moment for Ford today as president and CEO Alan Mulally unveiled our new car in India – the Figo – at a press conference in Delhi. The Figo is Ford’s substantial offering to Indian car buyers, and is scheduled for launch in early 2010. The excitement among our team grew as [...]