In a recent interview to NDTV Profit, Jim Farley, Group Vice President (Marketing and Communications) at the Ford Motor Company, spoke about the vibrancy of the Indian market, the differences between Indian and Chinese car buyers, and challenges of communicating the Ford’s brand promise in India.

About India, he said, “This is a very unique market, the customers are very demanding and they have a pride point in owning a vehicle that you don’t see anywhere else.” Watch the full interview here.