Ford Figo Bharat Yatra: Figo sparkles in diamond town

On July 21, our little gem, the Ford Figo, made quite an impression on the ones who live in the land of the most precious gem. In the  Bagasara taluka in Gujarat’s Amreli district, the locals are familiar with all things ‘diamond’.  That being said, we decided to showcase our own sparkling number near a [...]

Ford Figo to drive into more than 50 countries, including Mexico

Nothing like grand announcements on a grand birthday! Here’s one from Ford India: Like many proud parents on the subcontinent who hope their children gain international experience, we are sending our baby (the Figo, of course!) abroad now that it has come of age. The phenomenal Ford Figo will be exported to Mexico and more than [...]

Glimpse of the Figo’s cool features!

The much-awaited Ford Figo is almost ready. So we put together a video for all Ford fans who are dying to see the car inside-out! Here’s a never-seen-before look into the car, the roomy interiors, mobile connectivity and so much more. Watch the video and tell us what you think of the car!

‘The Figo has a youthful spirit’

What makes the Figo such a ‘cool’-looking and dynamic car? Who better to tell us than the design team itself, led by Scott Strong, APA design director. We had a chat with Scott Strong (SS), Scott Ferrier (SF), design manager, and Emily Lai (EL), Colours & Materials design manager, recently. They spoke candidly about the [...]

View from the Top: John Parker

John Parker, executive vice president, Ford Asia Pacific and Africa made an impassioned speech as he went down memory lane to the time he started Ford in India 12 years ago . He spoke of the significance of the Figo in India and worldwide. “Figo is the foundation stone for the right products that are [...]

The Ford Figo Revealing Moment

Here are the best moments of our unveiling event yesterday. Watch the Ford Figo drive out for the first time and what president and CEO Alan Mulally had to say about Ford and the new car. What do you think of the Figo? Let us know.

Ford Figo is here!

It’s anything but small- it’s substantial. It’s a Ford. And it’s finally revealed! Say hello to the newest member of the Ford carline in India– the Ford Figo! Figo is colloquial Italian for “cool”, and our new car personifies the vibrant spirit and youthful character of its name, plus the quality and substance car buyers [...]

Alan Mulally unveils Ford Figo

It was an historic moment for Ford today as president and CEO Alan Mulally unveiled our new car in India – the Figo – at a press conference in Delhi. The Figo is Ford’s substantial offering to Indian car buyers, and is scheduled for launch in early 2010. The excitement among our team grew as [...]

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About Driving Ford

Driving Ford is the official blog of Ford India. Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities, at Maraimalai Nagar, near Chennai. With more than 4,000 employees, the company’s models include the All-New Fiesta, Endeavour, Classic and the Figo. For more information, visit India.Ford.com.


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