Ford spoke to India’s favourite bloggers!
At the sidelines of the world’s most exciting consumer technology trade show in Las Vegas held in January—CES 2011—a few senior managers at Ford Motor Company spoke to India’s favourite bloggers: Kamla Bhatt (of the Kamla Show) and Kiruba Shankar. As Kamla and Kiruba posed them one question after another, we got some unusual and [...]
From metal to machine: the journey of a Ford car (Part 2)
This is the second part of an earlier blog post. After visiting the Ford India Engine Plant, the bloggers were showcased the company’s efforts to reduce the cost of owning Ford cars through its selection of child parts. These child parts reduce the cost of repairing or replacing spare parts by eliminating the need to [...]
Figo starts production!
February 5, 2010 was an exciting and memorable day for everybody at Ford India. It was a day when we achieved not one, but two milestones – a day of double celebrations! Firstly, it was a proud moment as our Figo’s first production model was driven off the assembly line at the Maraimalai Nagar plant [...]
Sandeep’s buying the new Ford Figo!
Sometime in the first quarter of 2010, a young man called Sandeep will walk into a Ford dealership with his parents and wife, and drive out in the Figo. Later that evening, he’ll text his buddy: “Hey Akash, I just bought the Figo! Coming for a drive?” We’re not Nostradamus, but our marketing team’s little [...]
India’s got Vibrancy, says Jim Farley
In a recent interview to NDTV Profit, Jim Farley, Group Vice President (Marketing and Communications) at the Ford Motor Company, spoke about the vibrancy of the Indian market, the differences between Indian and Chinese car buyers, and challenges of communicating the Ford’s brand promise in India. About India, he said, “This is a very unique [...]
