Ford Figo Bharat Yatra: Journey through deserts, mountains and valleys
All good times have to end, and the Ford Figo Bharat Yatra is no exception. Through this week different segments of the Yatra are wrapping up after having travelled 100-odd days each across different parts of the country. Yesterday, as three segments—Punjab, Kerala and Orissa—culminated, the teams received a rousing welcome from members of the [...]
Here comes the Endeavour 4×4 Hurricane Limited Edition!
Gearing up to the festive mood, we introduced the new 4×4 Hurricane – the latest Limited Edition variant of the popular all-terrain sports utility vehicle (SUV) Endeavour. The new Endeavour 4×4 Hurricane Limited Edition offers buyers greater value for money, enhanced tough and attractive look, greater safety and convenience on the vehicle. The Endeavour 4×4 [...]
Ford Figo Bharat Yatra: One weekend, two holy cities
In much of the world, Sunday is a holy day. This thought tied in to the Ford Figo Bharat Yatra this Sunday. Two segments of the Yatra spent their Sunday in the holy cities of Amritsar in Punjab and Puri in Orissa. Although they draw pilgrims of two different beliefs, the cities share a quality: [...]
Ford Figo Bharat Yatra: Cuttack’s love for food, fun and the Figo
Sugary, sticky and utterly tasty. Figo team members couldn’t resist the temptations that surrounded them in Cuttack’s Choudhury Bazaar late Tuesday morning. The team indulged in Cuttack’s famous tennis-ball size rasgullas, while mingling with Katakis at the Figo tent in the bustling marketplace. Morning brought the team to Cuttack, originally named Kataka that means the [...]
Discover Smart Drive Season 2 is here!
Ladies and gentlemen, the Ford Figo Discover Smart Drive is back, about a year after we kicked off the first pan-India drive. Season 2 of Discover Smart Drive promises to be more exciting, more adventurous, more offbeat, and of course, smarter than Season 1. There are four routes this season (so we need four teams), [...]
Ford Figo Bharat Yatra: Traversing the hills and vales of Uttarakhand
Roorkee, once an important Mughal city and now known as an educational destination, was the welcome point for the Ford Figo Bharat Yatra’s Uttarakhand segment. The Figo team made its way through the national highway that connects Delhi and Dehradun and stopped in Roorkee. Roorkee is placed between the Ganga and Yamuna rivers and is [...]
The Great Ford Endeavour Drive: A wild weekend!
There’s nothing like an adventure—the rush of adrenalin, roughing it out, and connecting with people who share your love. Last weekend, the Ford Endeavour team and a group of thrill-seekers went on the first Great Ford Endeavour Drive at Camp Wild on the Gurgaon-Faridabad Highway. Famous rally driver Jagat Nanjappa drove the rough-and-tough Endeavour on [...]
Ford Figo Bharat Yatra: Sambalpur, the gateway to Orissa
Nestled among the hillocks of western Orissa is a city with a culture distinctive from the rest of the state. Sambalpur had even fascinated Greek scholar Claudius Ptolemy and French explorer Jean-Baptiste Tavernier, both of whom wrote about the city. It was the perfect place to start the Orissa segment of the Ford Figo Bharat [...]
Ford Figo Bharat Yatra: A weekend well spent
Over the past couple of months Figo Bharat Yatra team members have traveled around India and experienced life in remote towns, discovered little known facts about towns and cities, and got to know a little about the diverse culture of our people. They have joined in to celebrate festivals with local people and enjoyed their [...]
Ford’s Global Week of Caring: Make the 3Rs work for you
In our earlier post, we explained how Ford India strived hard earlier this month to make a difference in the local community and the environment, as part of our Global Week of Caring. In this post, we explain how you can make your life more ecofriendly using the 3Rs concept. What is the 3Rs concept? [...]
