Guest Post: Getting the mojo into Road Safety
By Kaushik Prasad Social causes are cool. Brands use them for marketing. Remember Tata Tea’s ‘Jaago Re’, Aircel’s Save the Tiger, Idea’s Save Trees, Surf Excel’s ‘Stains are good’? And a celebrity associated with a cause is even cooler, and so is the cause associated with a celebrity. (Unlike Microsoft Excel no circular reference error [...]
DSD Season 2′s India leg comes to an end
The Ford Figo Discover Smart Drive Season 2 culminated this afternoon in Kolkata. The week-long cross-country journey created memories worth a lifetime for the teams and their fans. Making it even more meaningful, the drive concluded with each of the participating teams planting saplings to make the journey and drive carbon-neutral. The drive had kicked [...]
DSD Season 2 Day 6: The competition heats up!
With just a couple of days left of the Discover Smart Drive Season 2, teams have begun paying close attention to the leaderboard and are eyeing the top prize. Today Team Gaadi will explore Jaipur while Team Bhai Giri drive through scenic South India and Team Geckos navigate the east coast. Here’s what happened yesterday: [...]
DSD Season 2 Day 5: Enjoying the open road!
Fun tasks, long journeys and the open road are part of the daily routine at DSD Season 2. This morning, Teams Gaadi and Bhai Giri “recover” from the parties they organised last evening, even as Team Gaadi gears up for Rajasthan. Meanwhile Team Backup Backpackers are exploring small-town India, which they would perhaps have not [...]
DSD Season 2 Day 4: Halfway through!
It’s the fourth day of the Discover Smart Drive, and halfway through this amazing journey, our teams have already seen plenty of adventures but their enthusiasm remains. Today Team Geckos are hunting for the largest rock-cut architecture on the Coromandel Coast, while Team Bhai Giri will be in Goa but may not get a chance [...]
DSD Season 2 Day 1: Missions of the Day
On Day 1 of Discover Smart Drive Season 2, the missions for the four teams ranged from eating at a number of restaurants to finding a clock store in a crowded city. Here’s a quick look at the missions of the first day of DSD Season 2. Team Gaadi: Bunny and Bobby In Jammu, Bunny [...]
Discover Smart Drive Season 2 kicks off today!
As promised earlier, Discover Smart Drive Season 2 (DSD Season 2) is back! While the first round last year was fun, we’re excited that the second edition will bring plenty more thrilling action! Today, three participating teams and one mentor team will set off on exciting road trips in the Ford Figo from different parts [...]
Hot News: Our Midnight Sale is back!
This Sunday, Ford customers are in for a grand surprise! On that special day, we’re running a special ‘Midnight Sale’, offering special discounts on our cars and reduced interest rates. Plus, there will be surprise gifts with the purchase of every new Ford car. On December 4, Ford dealerships across the country will be open [...]
Ford India sales cross 100,000 in 2011
Continuing the festive mood from Diwali last week, we are happy to announce that Ford India has sold more than 100,000 wholesale units so far this year, and sales are up 31 percent. Ford India sold 101,439 wholesale and export vehicles from January to October this year, compared to 77,324 units sold during the same [...]
Ford Figo Bharat Yatra: Curtains fall on a grand tour
Whooooooosh…the Ford Figo caravan zoomed into the final destination of the Ford Figo Bharat Yatra, Bhubaneswar, Orissa. It was October 19and the Maharashtra-Orissa segment of the Yatra was culminating. A welcome tent had been set up to receive the Figo team and celebrate a triumphant 84 days on the road. This cross-country took the team [...]
