Figo starts production!
February 5, 2010 was an exciting and memorable day for everybody at Ford India. It was a day when we achieved not one, but two milestones – a day of double celebrations! Firstly, it was a proud moment as our Figo’s first production model was driven off the assembly line at the Maraimalai Nagar plant [...]
Sandeep’s buying the new Ford Figo!
Sometime in the first quarter of 2010, a young man called Sandeep will walk into a Ford dealership with his parents and wife, and drive out in the Figo. Later that evening, he’ll text his buddy: “Hey Akash, I just bought the Figo! Coming for a drive?” We’re not Nostradamus, but our marketing team’s little [...]
The Ford Figo Tough Road Test
In our earlier post, we explained how automation at the Chennai plant and robots ensured best-in-class vehicles. But quality doesn’t end with the manufacturing process. We have to ensure that our cars are able to survive tough Indian road conditions before they’re shipped out. For this, Ford’s developed a 3.2-kilometre dedicated vehicle quality testing circuit [...]
India’s got Vibrancy, says Jim Farley
In a recent interview to NDTV Profit, Jim Farley, Group Vice President (Marketing and Communications) at the Ford Motor Company, spoke about the vibrancy of the Indian market, the differences between Indian and Chinese car buyers, and challenges of communicating the Ford’s brand promise in India. About India, he said, “This is a very unique [...]
Painting the Ford Plant Green
Green is a favourite colour at Ford’s Maraimalai plant near Chennai, where the Figo is being produced. The plant has almost 50 acres of green cover that includes well-tended lawns and a green belt. This is just one aspect of Ford’s commitment to the environment and the community. Across the plant, Ford has also put [...]
How we Paint your Ford Car – the High-tech way
Liked what the new Ford Endeavour looks like? We did too. The car’s good looks are thanks to the distinctive embossed chrome grille, wraparound headlamps and new tail lamps, the wide header bar, and, of course, its glossy colour and paint quality. The new Endeavour is the first car to be painted using our pioneering [...]
One India with One Ford
What do you do when you want to spread the message of peace all over the country? Why, you drive through it, of course! Dilpreet Singh Bindra, director of catering sales at the Taj Palace Delhi, drove across India in a 13,000-km journey in his Ford Fusion, connecting with Taj employees and the people of [...]
Ford India and Ford Figo in the Press
Ford India and Ford Figo continue to bask in the media spotlight. Here are some snippets from last fortnight’s press coverage. Economic Times reported that Ford will launch a new model in India every 12 to 18 months, while Wheels Unplugged mentioned the growing number of Ford dealerships in the country, breaching the 150-mark by [...]
Chennai factory is dressed up to deliver the new Figo!
The Ford Figo, which we unveiled last month, garnered much attention in India and around the world. From the common man to the world’s leading news publications — everyone is talking about it. For this fabulous new car, we have a fabulous factory — our rejuvenated integrated manufacturing plant in Maraimalai Nagar, Chennai. The plant [...]
View from the Top: John Parker
John Parker, executive vice president, Ford Asia Pacific and Africa made an impassioned speech as he went down memory lane to the time he started Ford in India 12 years ago . He spoke of the significance of the Figo in India and worldwide. “Figo is the foundation stone for the right products that are [...]
