Ford India in 2011: Milestones galore!
For our team at Ford India, 2011 was a year of achieving milestones and breaking records. In June, our team celebrated the astounding milestone of selling 100,000 Ford Figos in a mere 15 months since launch. The continuous demand for the Ford Figo has reinforced our growing status as a reliable manufacturer of small, fuel [...]
Ford to unveil new global vehicle at Delhi Auto Expo
Gear up, people, for some great excitement in the new year! Ford will unveil an all-new vehicle planned for launch in India and other global markets at the 11th Auto Expo 2012 in New Delhi, January 7-11, 2012. The state-of-the-art car, the latest One Ford global product, is only the second of eight vehicles that [...]
DSD Season 2 Day 7: The last stretch!
Just one day left for DSD Season 2 to wrap up! The teams are on the last leg of their amazing journeys, with Team Backup Backpackers already at their final stop, and the others well on their way there. Driving over good roads and bad, the teams have driven hundreds of kilometers in their Figo, [...]
DSD Season 2 Day 6: The competition heats up!
With just a couple of days left of the Discover Smart Drive Season 2, teams have begun paying close attention to the leaderboard and are eyeing the top prize. Today Team Gaadi will explore Jaipur while Team Bhai Giri drive through scenic South India and Team Geckos navigate the east coast. Here’s what happened yesterday: [...]
DSD Season 2 Day 4: Halfway through!
It’s the fourth day of the Discover Smart Drive, and halfway through this amazing journey, our teams have already seen plenty of adventures but their enthusiasm remains. Today Team Geckos are hunting for the largest rock-cut architecture on the Coromandel Coast, while Team Bhai Giri will be in Goa but may not get a chance [...]
DSD Season 2 Day 1: Missions of the Day
On Day 1 of Discover Smart Drive Season 2, the missions for the four teams ranged from eating at a number of restaurants to finding a clock store in a crowded city. Here’s a quick look at the missions of the first day of DSD Season 2. Team Gaadi: Bunny and Bobby In Jammu, Bunny [...]
Discover Smart Drive Season 2 kicks off today!
As promised earlier, Discover Smart Drive Season 2 (DSD Season 2) is back! While the first round last year was fun, we’re excited that the second edition will bring plenty more thrilling action! Today, three participating teams and one mentor team will set off on exciting road trips in the Ford Figo from different parts [...]
Ford India sales cross 100,000 in 2011
Continuing the festive mood from Diwali last week, we are happy to announce that Ford India has sold more than 100,000 wholesale units so far this year, and sales are up 31 percent. Ford India sold 101,439 wholesale and export vehicles from January to October this year, compared to 77,324 units sold during the same [...]
Ford Figo Bharat Yatra: Curtains fall on a grand tour
Whooooooosh…the Ford Figo caravan zoomed into the final destination of the Ford Figo Bharat Yatra, Bhubaneswar, Orissa. It was October 19and the Maharashtra-Orissa segment of the Yatra was culminating. A welcome tent had been set up to receive the Figo team and celebrate a triumphant 84 days on the road. This cross-country took the team [...]
Ford Figo Bharat Yatra: Journey through deserts, mountains and valleys
All good times have to end, and the Ford Figo Bharat Yatra is no exception. Through this week different segments of the Yatra are wrapping up after having travelled 100-odd days each across different parts of the country. Yesterday, as three segments—Punjab, Kerala and Orissa—culminated, the teams received a rousing welcome from members of the [...]
