Glimpse of the Figo’s cool features!
The much-awaited Ford Figo is almost ready. So we put together a video for all Ford fans who are dying to see the car inside-out! Here’s a never-seen-before look into the car, the roomy interiors, mobile connectivity and so much more. Watch the video and tell us what you think of the car!
Figo’s Timekeeping Lady
Vijaya is a very busy woman—even a 16-hour work day is not enough for her. Meeting deadlines, leading a team, building and launching a car in the shortest possible time, it’s all in a day’s work. Vijaya is passionate about cars (absolutely loves the Fiesta), is motivated and very focused. This and her decade-long experience [...]
Sandeep’s buying the new Ford Figo!
Sometime in the first quarter of 2010, a young man called Sandeep will walk into a Ford dealership with his parents and wife, and drive out in the Figo. Later that evening, he’ll text his buddy: “Hey Akash, I just bought the Figo! Coming for a drive?” We’re not Nostradamus, but our marketing team’s little [...]
The Ford Figo Tough Road Test
In our earlier post, we explained how automation at the Chennai plant and robots ensured best-in-class vehicles. But quality doesn’t end with the manufacturing process. We have to ensure that our cars are able to survive tough Indian road conditions before they’re shipped out. For this, Ford’s developed a 3.2-kilometre dedicated vehicle quality testing circuit [...]
Ford Figo’s Body-building for Quality
The robots at our Maraimalai plant are quite versatile. In an earlier post, we told you how they paint a Ford car. In this post, we will tell you how the robots put your vehicle together at the plant’s body shop. The new state of the art facility has an array of high-tech robotics – [...]
Painting the Ford Plant Green
Green is a favourite colour at Ford’s Maraimalai plant near Chennai, where the Figo is being produced. The plant has almost 50 acres of green cover that includes well-tended lawns and a green belt. This is just one aspect of Ford’s commitment to the environment and the community. Across the plant, Ford has also put [...]
How we Paint your Ford Car – the High-tech way
Liked what the new Ford Endeavour looks like? We did too. The car’s good looks are thanks to the distinctive embossed chrome grille, wraparound headlamps and new tail lamps, the wide header bar, and, of course, its glossy colour and paint quality. The new Endeavour is the first car to be painted using our pioneering [...]
The Kinetic Figo: Explained!
As the youngest member of the kinetically-designed Ford family, the Figo is creating ripples among car enthusiasts. So we got Design Director for Ford Asia Pacific and Africa — Scott Strong himself, to explain the exterior design of the car. According to Mr Strong, the car is snug and just right for its class. The [...]
Ford India and Ford Figo in the Press
Ford India and Ford Figo continue to bask in the media spotlight. Here are some snippets from last fortnight’s press coverage. Economic Times reported that Ford will launch a new model in India every 12 to 18 months, while Wheels Unplugged mentioned the growing number of Ford dealerships in the country, breaching the 150-mark by [...]
Chennai factory is dressed up to deliver the new Figo!
The Ford Figo, which we unveiled last month, garnered much attention in India and around the world. From the common man to the world’s leading news publications — everyone is talking about it. For this fabulous new car, we have a fabulous factory — our rejuvenated integrated manufacturing plant in Maraimalai Nagar, Chennai. The plant [...]
