Sandeep’s buying the new Ford Figo!
Sometime in the first quarter of 2010, a young man called Sandeep will walk into a Ford dealership with his parents and wife, and drive out in the Figo. Later that evening, he’ll text his buddy: “Hey Akash, I just bought the Figo! Coming for a drive?” We’re not Nostradamus, but our marketing team’s little [...]
View from the Top: John Parker
John Parker, executive vice president, Ford Asia Pacific and Africa made an impassioned speech as he went down memory lane to the time he started Ford in India 12 years ago . He spoke of the significance of the Figo in India and worldwide. “Figo is the foundation stone for the right products that are [...]
Ford India rocks!
Alan Mulally and the Ford Figo got a hearty welcome from more than 5,000 Ford employees at our town hall meeting in Chennai last week. We think this was a record audience for a Mulally town hall meeting anywhere in the world! “Ford India rocks!” were Mr Mulally’s first words, and we responded with thunderous [...]
What the Press is Saying
The Figo reveal has created ripples in the Indian auto industry and the news media. We bring you snippets from the press coverage. Economic Times leads the way with the headline “India will build Ford’s Figo”, while The Hindu Business Line declares that “Everything about it [Figo] says it is a Ford”. Mint features an [...]
The Ford Figo Revealing Moment
Here are the best moments of our unveiling event yesterday. Watch the Ford Figo drive out for the first time and what president and CEO Alan Mulally had to say about Ford and the new car. What do you think of the Figo? Let us know.
Ford Figo is here!
It’s anything but small- it’s substantial. It’s a Ford. And it’s finally revealed! Say hello to the newest member of the Ford carline in India– the Ford Figo! Figo is colloquial Italian for “cool”, and our new car personifies the vibrant spirit and youthful character of its name, plus the quality and substance car buyers [...]
Alan Mulally unveils Ford Figo
It was an historic moment for Ford today as president and CEO Alan Mulally unveiled our new car in India – the Figo – at a press conference in Delhi. The Figo is Ford’s substantial offering to Indian car buyers, and is scheduled for launch in early 2010. The excitement among our team grew as [...]
