Ford Figo Bharat Yatra: The song of the desert

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The deserts of Rajasthan, with its stunning sunrises, mesmerizing sunsets, shimmering sand dunes and spectacular legacy, can enthrall and hypnotize the human mind. No wonder, for the Figo Bharat Yatra team, watching the rolling landscape of the unrelieved expanse of sand on a starry night, along with the haunting strains of folk music, was a [...]

Ford Figo Bharat Yatra: Confluence of great minds

Nigel Wark flagging off Figo Bharat Yatra

In many parts of the world, a perfect chocolate brownie is considered to be the ultimate in comfort food. With a crispy hot outer layer and an inside that is divinely soft and exquisitely rich in flavour, the perfect brownie can soothe the mind and appease the soul. In the last 10 days, the Ford [...]

Ford Figo Bharat Yatra: heart-warming stories of hot jalebis and cold badam milk

Madhya Pradesh is the ‘heart of Incredible India’ in more ways than one—its location, of course, and in what it embodies. Its forts echo the glorious past of India, palaces still shimmer with grandeur and forests span with wildlife in natural display. The Figo Yatra team also discovered the warmth and hospitality of the people [...]

Ford Figo Bharat Yatra: Booked in Botad!

The colorful saris worn in distinctive Gujarati style by the ladies of Botad only adds to the beauty of this western state. We had the chance to meet some of the local women folk on Monday in this town of the Bavnagar district.  They had come with their husbands to check out our Ford Figo.  [...]

Ford Figo Bharat Yatra: Figo fun all weekend long

All across our vibrant Bharat, the Ford Figo Bharat Yatra experienced quite an exciting weekend.  Below are some highlights of the weekend jamboree: Andhra Pradesh: Vikarabad in Rangareddy district of Andhra Pradesh woke up to a quiet and lazy Saturday, not knowing that it would not be the same Saturday this time. Slowly, people started [...]

Ford Figo Bharat Yatra: Test-driving the heat out

The 30-odd kilometers from Durgapur to Raniganj cover a busy stretch of West Bengal. The ‘industrial town’ feel of Durgapur remains with you as you make your way to the coal mining town of Raniganj.  Our Ford Figo Bharat Yatra caravan took this roadtrip and attracted many looks along the way, from fellow travelers and [...]

Ford Figo Bharat Yatra: Karnataka falls head over heels for the Figo

July 6 was not an ordinary morning for Mangalore, a port city in western Karnataka. The usually bustling and chaotic city market seemed empty and deserted. Besides the odd customer here and there, there was hardly any movement in the marketplace. On the other hand, the typically quiet and peaceful side of town was humming [...]

Ford Figo Bharat Yatra: Figo for the family

What picture comes to your mind when someone says ‘family pack’? Something large in size that everybody in the family can enjoy, right? A family pack ice-cream or a satellite TV family package that has something for everybody. A family car in India is not about size, but more about what else it has to [...]

Ford Figo Bharat Yatra: Patna parties with Ford Figo

Most parties don’t go on for six days.  But the Ford Figo party in Patna started on July 5, and lasted just that long.  Priyadarshi Ford in Patna’s Danapuar area saw a big crowd on the day of the flag-off, including some well-known people.  Honorable Speaker of the Bihar Assembly, Uday Narain Choudhary, was there [...]

Ford Figo Bharat Yatra: Hot food, cool car… Andhra on a platter

The mood at Laxmi Ford, one of the largest car dealerships in Vijayawada, was not too cheerful on the morning of July 6. Vijayawada, popularly known as the business capital of Andhra Pradesh, was looking forward to some action here. After days of intense preparation, the date of the Ford Figo Bharat Yatra flag-off had [...]

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About Driving Ford

Driving Ford is the official blog of Ford India. Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities, at Maraimalai Nagar, near Chennai. With more than 4,000 employees, the company’s models include the All-New Fiesta, Endeavour, Classic and the Figo. For more information, visit India.Ford.com.


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