Ford Figo Bharat Yatra: Karnataka falls head over heels for the Figo
July 6 was not an ordinary morning for Mangalore, a port city in western Karnataka. The usually bustling and chaotic city market seemed empty and deserted. Besides the odd customer here and there, there was hardly any movement in the marketplace. On the other hand, the typically quiet and peaceful side of town was humming [...]
Ford Figo Bharat Yatra: Figo for the family
What picture comes to your mind when someone says ‘family pack’? Something large in size that everybody in the family can enjoy, right? A family pack ice-cream or a satellite TV family package that has something for everybody. A family car in India is not about size, but more about what else it has to [...]
Ford Figo Bharat Yatra: Hot food, cool car… Andhra on a platter
The mood at Laxmi Ford, one of the largest car dealerships in Vijayawada, was not too cheerful on the morning of July 6. Vijayawada, popularly known as the business capital of Andhra Pradesh, was looking forward to some action here. After days of intense preparation, the date of the Ford Figo Bharat Yatra flag-off had [...]
Ford Figo Bharat Yatra: Games galore in Gujarat
Cargo Motors in Gandhidham, a city 11 km from Kandla, India’s largest port, was bursting at its seams on July 5. On this hot and sunny day, a huge crowd had gathered at the dealership to watch the flag-off for the Ford Figo Bharat Yatra for the Gujarat sector. The crowd was excited and garrulous; [...]
Painting the town red with Figo’s built-in Bluetooth!
Ganges Ford in Kolkata’s Narendrapur area was abuzz as early as seven in the morning on July 5. Curious locals who wanted to find out more about the Ford Figo kept gathering. With the East India segment of the Ford Figo Bharat Yatra flagged off on July 4 and the car set to move out [...]
Bharat Yatra in Pune: The Figo fan club knows no age bar!
With sparkling eyes, Ganesh, an eight-year-old boy peeps into the Ford Figo parked at the Ford Figo Bharat Yatra flag-off point. One look and he gets all excited and hurriedly calls his friends. After some keen observation, the group showers the Ford team with questions. The future car owners were smitten by the Figo’s looks [...]
Ford Figo Bharat Yatra: Soaking in the Figo Spirit
It’s the time to celebrate, spread the joy and soak in the wondrous spirit. In just 15 months Ford Figo crossed the one-lakh sales mark in India. The Figo fan club goes far beyond car owners. With 20 awards under its bonnet, the Figo has awed the public and critics alike. This is a momentous [...]
Ford CSR: Rebuilding schools for better education
“Education is not the filling of a pail, but the lighting of a fire.” –William Butler Yeats At Ford India, building the best possible future for our children is as important as building the best cars. Helping the children from our local communities get good education in the right environment has topped our priorities over [...]
Engine rollout from Chennai plant : 1 lakh and counting!
Our Maraimalainagar Nagar engine facility in Chennai has just crossed a major milestone: rolling out its 100,000th engine this month! We achieved this milestone in just 14 months after the engine plant began operations in January 2010. That shows how fast wheels are turning at Ford India (pun intended)! Congratulating the plant employees for this fantastic achievement, [...]
Discover Smart Drive North Day 4: Day of adventure & Culmination of the drive
In Ludhiana we visited the zoo, the highlight of which was the Tiger Safari. The couple was thrilled seeing the Tiger at such close distance. As suggested by our fan on the Facebook page Shivani Sathi, we organised a boot light dinner for the couple. It was a romantic dinner aided by the space the [...]
