Ford delivers new technology again with OpenXC
We are excited to announce that Ford Motor Company has displayed its pioneering spirit yet again as it continues to explore new frontiers, delivering affordable and industry-leading technology solutions for tech-savvy consumers. The latest creation from Ford is OpenXC, an open-source hardware and software platform that supports in-car mobile applications. The concept originated from the [...]
Guest Post: Getting the mojo into Road Safety
By Kaushik Prasad Social causes are cool. Brands use them for marketing. Remember Tata Tea’s ‘Jaago Re’, Aircel’s Save the Tiger, Idea’s Save Trees, Surf Excel’s ‘Stains are good’? And a celebrity associated with a cause is even cooler, and so is the cause associated with a celebrity. (Unlike Microsoft Excel no circular reference error [...]
DSD Season 2 Day 6: The competition heats up!
With just a couple of days left of the Discover Smart Drive Season 2, teams have begun paying close attention to the leaderboard and are eyeing the top prize. Today Team Gaadi will explore Jaipur while Team Bhai Giri drive through scenic South India and Team Geckos navigate the east coast. Here’s what happened yesterday: [...]
Ford Figo Bharat Yatra: One weekend, two holy cities
In much of the world, Sunday is a holy day. This thought tied in to the Ford Figo Bharat Yatra this Sunday. Two segments of the Yatra spent their Sunday in the holy cities of Amritsar in Punjab and Puri in Orissa. Although they draw pilgrims of two different beliefs, the cities share a quality: [...]
Ford Figo Bharat Yatra: Cuttack’s love for food, fun and the Figo
Sugary, sticky and utterly tasty. Figo team members couldn’t resist the temptations that surrounded them in Cuttack’s Choudhury Bazaar late Tuesday morning. The team indulged in Cuttack’s famous tennis-ball size rasgullas, while mingling with Katakis at the Figo tent in the bustling marketplace. Morning brought the team to Cuttack, originally named Kataka that means the [...]
Ford Figo Bharat Yatra: Traversing the hills and vales of Uttarakhand
Roorkee, once an important Mughal city and now known as an educational destination, was the welcome point for the Ford Figo Bharat Yatra’s Uttarakhand segment. The Figo team made its way through the national highway that connects Delhi and Dehradun and stopped in Roorkee. Roorkee is placed between the Ganga and Yamuna rivers and is [...]
Ford Figo Bharat Yatra: Adding a tandoori flavor!
On September 26, Ludhiana district, a part of the Malwa region of Punjab was the next destination on the Figo Bharat Yatra’s route map. Ludhiana is an industrial hub of Punjab and the district is dotted with manufacturing units for bicycles, woolens, sewing machines, generators and many other consumer goods. Ludhiana is also an important [...]
Ford Figo Bharat Yatra: The song of the desert
The deserts of Rajasthan, with its stunning sunrises, mesmerizing sunsets, shimmering sand dunes and spectacular legacy, can enthrall and hypnotize the human mind. No wonder, for the Figo Bharat Yatra team, watching the rolling landscape of the unrelieved expanse of sand on a starry night, along with the haunting strains of folk music, was a [...]
1 lakh Figo celebrations: Smilestones all the way!
One lakh Figos= one lakh smiles! Over the past year, the smart Ford Figo has been bringing smiles to families across India. And what better way to celebrate the car’s roaring success than to spread the Figo cheer! So if you’re one the smart Figo owners—we’ve got the 100,000 Ford Figo Smilestone Contest especially for [...]
Ford Figo Bharat Yatra: No rain check needed in Chhattisgarh
The hot and humid weather, given how close Chhattisgarh is to the Tropic of Cancer, is a norm in the state. It was raining cats and dogs in Chhattisgarh on Friday. In most places, that type of weather would make most folks want to stay dry indoors…but not here. They went about their business as [...]
