Ford Figo Bharat Yatra: Revealing the child within
In the 19th century, famous German philosopher Friedrich Nietzsche had said, “In every real man a child is hidden that wants to play.” The last weekend demonstrated how certain human traits withstand the passage of time, the above quote being one of them. As the Ford Figo travelled across the length and breadth of India, [...]
Ford Figo Bharat Yatra: Our Discovery of India
Did you know that India is home to the longest barrage in the world? And, Farakka, a small town tucked away in the district of Murshidabad in West Bengal, is listed in the Guinness Book of World Records as home of that barrage! Well, our Figo team was not aware of it until they arrived [...]
1 lakh Figo celebrations: Smilestones all the way!
One lakh Figos= one lakh smiles! Over the past year, the smart Ford Figo has been bringing smiles to families across India. And what better way to celebrate the car’s roaring success than to spread the Figo cheer! So if you’re one the smart Figo owners—we’ve got the 100,000 Ford Figo Smilestone Contest especially for [...]
Ford Figo Bharat Yatra: Figo fun all weekend long
All across our vibrant Bharat, the Ford Figo Bharat Yatra experienced quite an exciting weekend. Below are some highlights of the weekend jamboree: Andhra Pradesh: Vikarabad in Rangareddy district of Andhra Pradesh woke up to a quiet and lazy Saturday, not knowing that it would not be the same Saturday this time. Slowly, people started [...]
Ford Figo Bharat Yatra: No rain check needed in Chhattisgarh
The hot and humid weather, given how close Chhattisgarh is to the Tropic of Cancer, is a norm in the state. It was raining cats and dogs in Chhattisgarh on Friday. In most places, that type of weather would make most folks want to stay dry indoors…but not here. They went about their business as [...]
Ford Figo Bharat Yatra: Patna parties with Ford Figo
Most parties don’t go on for six days. But the Ford Figo party in Patna started on July 5, and lasted just that long. Priyadarshi Ford in Patna’s Danapuar area saw a big crowd on the day of the flag-off, including some well-known people. Honorable Speaker of the Bihar Assembly, Uday Narain Choudhary, was there [...]
Ford Figo Bharat Yatra: Hot food, cool car… Andhra on a platter
The mood at Laxmi Ford, one of the largest car dealerships in Vijayawada, was not too cheerful on the morning of July 6. Vijayawada, popularly known as the business capital of Andhra Pradesh, was looking forward to some action here. After days of intense preparation, the date of the Ford Figo Bharat Yatra flag-off had [...]
From metal to machine: the journey of a Ford car (Part 2)
This is the second part of an earlier blog post. After visiting the Ford India Engine Plant, the bloggers were showcased the company’s efforts to reduce the cost of owning Ford cars through its selection of child parts. These child parts reduce the cost of repairing or replacing spare parts by eliminating the need to [...]
Figo gets smart and smarter
Who is smart and who is smarter? Men or women? There’s never been an end to this raging debate between men and women, so we decided to settle the matter by bringing to life the concept of “smart and smarter” at the launch of the new Ford Figo in Delhi and Mumbai. For this, we [...]
When in Goa… (Part 1)
Early last week, the streets of sleepy Goa came alive as four brand new cars zipped across the beach state. For the lucky few who saw the cars, it was the first public glimpse of the new Ford Figo. It all began when automotive journalists and bloggers from across India arrived to see, feel and [...]
