Figo gets smart and smarter
Who is smart and who is smarter? Men or women? There’s never been an end to this raging debate between men and women, so we decided to settle the matter by bringing to life the concept of “smart and smarter” at the launch of the new Ford Figo in Delhi and Mumbai. For this, we [...]
The new Ford Figo brings IPL to cinema halls!
The country is in the throes of excitement over the new IPL season, and so are we! This time, the IPL’s going to be different, we promise. It’s not just because it’s a brand-new season, but also because we’re bringing IPL matches to a theatre near you! Yes, it’s true! Ford Figo presents UFO T20 [...]
Ford Figo launched!
The Ford Figo was launched in New Delhi a short while ago! Our joy knew no end today as the car was launched. Joe Hinrichs, president of Ford Asia, Pacific and Africa spoke about the Figo. “Our dealers are excited, customers are waiting and the new Figo is now ready to hit the streets,” he said. [...]
When in Goa… (Part 2)
After an evening of great insights into the Figo and a good look at the car, the bloggers were eager to drive the Ford Figo. So, the next morning, we handed over four Figos to a group of automotive bloggers for their test drive (both petrol and diesel versions), with Michael Boneham flagging them off. [...]
When in Goa… (Part 1)
Early last week, the streets of sleepy Goa came alive as four brand new cars zipped across the beach state. For the lucky few who saw the cars, it was the first public glimpse of the new Ford Figo. It all began when automotive journalists and bloggers from across India arrived to see, feel and [...]
The Ford Figo Tough Road Test
In our earlier post, we explained how automation at the Chennai plant and robots ensured best-in-class vehicles. But quality doesn’t end with the manufacturing process. We have to ensure that our cars are able to survive tough Indian road conditions before they’re shipped out. For this, Ford’s developed a 3.2-kilometre dedicated vehicle quality testing circuit [...]
