We already told you how the new Ford Figo helped resolve the Smart and Smarter debate between men and women. Here’s your chance to watch the debates see why the Figo is both smart and smarter! Watch the videos below and tell us what you think!
Who is smart and who is smarter? Men or women?
There’s never been an end to this raging debate between men and women, so we decided to settle the matter by bringing to life the concept of “smart and smarter” at the launch of the new Ford Figo in Delhi and Mumbai.
For this, we did the daring thing—we got a newly-married couple to slog it out in a live debate in front of the television, print and web media. The couple was Sandeep and Priya, who were smart and smarter, played by the vivacious Gul Panag and the witty Gaurav Kapur.
In this fun and engaging debate, the husband-wife duo took to the stage with India’s favourite quiz master Derek O’Brien. So while Priya said “smart” was great music, cool comfort, and vibrant colours in a car, Sandeep said “smarter” was phonebook and friends, excellent boot space, and enough leg room for his tall frame. As the couple battled on, Derek offered a solution—the Ford Figo with its smart and smarter features!
As we tweeted about the debate, Gul replied: “[I] loved it:) @gauravkapur was the perfect ‘husband’.”
After the debate, Derek asked Michael Boneham, president and managing director, Ford India what he thought “smart” was. Michael responded: “Smart is cost of ownership!” To which Nigel Wark, executive director, marketing, sales and service added, “Smarter is the great pricing!”
We couldn’t agree more.
Soon after the Ford Figo rolled on to the stage, we asked Rahul Gautam, Ford Figo’s brand manager, about the idea behind this unique creative execution. “There are so many little nuggets in this car. The smart and smarter debate was a nice hook between the Figo and connect with consumers,” he said. Like in a relationship, Rahul explained, “It is not about one being better than the other, but how each can compliment the other to make a great couple.”
This debate was designed specially for the Figo’s launch, bringing the car’s features to life. “It drove home the first message about the smart and smarter features of the Figo,” Rahul said.
All those who saw the debate and experienced the Figo later said that the debate was an excellent out-of-the-box idea, and agreed that the car is a great buy. And they’re right—the Ford Figo is indeed a very cool car!
The country is in the throes of excitement over the new IPL season, and so are we! This time, the IPL’s going to be different, we promise. It’s not just because it’s a brand-new season, but also because we’re bringing IPL matches to a theatre near you!
Yes, it’s true! Ford Figo presents UFO T20 Hungama, guaranteed to be a favourite among all cricket lovers!
The best part about the T20 Hungama is that you can enjoy all the cricketing action on the big screen with friends and family! It’s like being in the stadium, but more up, close and personal with the cricketers.
What’s more, there will also be a chance to check out the brand new Ford Figo and a chance to win exciting prizes, including the Figo itself.
Let the games begin!
The Ford Figo was launched in New Delhi a short while ago!
Our joy knew no end today as the car was launched. Joe Hinrichs, president of Ford Asia, Pacific and Africa spoke about the Figo. “Our dealers are excited, customers are waiting and the new Figo is now ready to hit the streets,” he said. Shedding light on the Figo’s journey as an idea, he added: “From the start we wanted to offer all the features of a B-Segment car at a Sub-B price. We’ve accomplished that with Figo.”
Of course, the question everyone had been asking was also answered — what is the Figo’s price? As promised, the Figo’s prices are competitive: starting from Rs 3,49,900 for the petrol, and Rs 4,47,900 for the diesel (more information below).
“We have priced all four Ford Figo models very competitively to emphasise Ford’s commitment to this huge segment of the growing Indian automobile market,” said Michael Boneham, president and managing director of Ford India.
Talking about the Figo’s features, Michael said, “We are committed to setting new benchmarks with Figo in this segment. Figo offers more features, interior space, technology and durability than other vehicles at this price in the segment. When you look at all the features, generous interior proportions, styling and fuel efficiency, all Figo models are extensively equipped and truly a bargain at these price points.”
Add to that new dealerships and service facilities– and the Ford Figo is truly a substantial package. We can’t wait to see it on the roads!
Price information:
Prices start from Rs 3,49,900 for the petrol, and Rs 4,47,900 for the diesel.
Ford Figo EXI petrol Rs.3,81,900 & diesel Rs.4,72,900
ZXI petrol Rs.3,99,900 & diesel Rs.4,96,900
Titanium petrol Rs.4,42,900 & diesel Rs.5,29,900
After an evening of great insights into the Figo and a good look at the car, the bloggers were eager to drive the Ford Figo.
So, the next morning, we handed over four Figos to a group of automotive bloggers for their test drive (both petrol and diesel versions), with Michael Boneham flagging them off. The Squeeze and Sea Grey Figos lit up the 21.8-kilometre scenic drive from Cansaulim to Cavelossim in Goa as they zipped by. The “Figo twins” negotiated the winding streets, narrow paths and the sharp turns with ease, even over the trickier bits.
While the bloggers tested the car, Ford’s engineering and management teams were on their toes, ready to answer questions, and listen to the bloggers’ first drive impression about the car.
The drive went off without a hitch, and the bloggers loved the car. Shrawan Raja of Indian Autos Blog said he just loved that the car was completely driver-centric. Kartik Ganesh of CarWale.com agreed. “The Figo’s got the traditional Ford DNA —great handling, decent ride quality and stability through corners.” Motorbeam.com’s Faisal Ali Khan didn’t hesitate to say, “The Figo handles like a big car!”
The love for the Figo was echoed by other bloggers as well. Subhash Kamath from Mumbai enthusiastically said, “Figo’s a great car. And it’s not a B-car at all, because it has a premium hatchback feel.” Karthik of Vicky.in summed it up well when he said, “Nice car. Now I’m looking for a killer price.”
Ahh, the price. Watch this space for more!
Coming soon: A woman drives the Figo
Early last week, the streets of sleepy Goa came alive as four brand new cars zipped across the beach state. For the lucky few who saw the cars, it was the first public glimpse of the new Ford Figo.
It all began when automotive journalists and bloggers from across India arrived to see, feel and drive the Figo. They got to mix with the who’s who at Ford—Michael Boneham (president and managing director, Ford India), Nigel Wark (executive director, marketing, sales and service), Anthony Hall(B-car vehicle engineering manager), Scott Strong (APA design director), Emily Lai (colour & materials design manager)and Sundar Sundarrajan (chief program engineer).
Just before dinner, it was time to get down to business. But it was Goa, after all, not the most business-like place. So Nigel gave us the reason for choosing Goa as the drive destination. He shared a video showcasing several Sandeeps, the Figo’s target customer. On being asked their favourite holiday destination, most of the young men had replied, “Goa!”
Of course, that wasn’t the only reason—for the Figo exploration had just begun. Anthony narrated behind-the-scenes Figo stories, replete with impossible cross-border shipping schedules and trans-national teamwork. He even showed a photograph of the Figo in an Australian plant—a “potentially sackable offence”, he said tongue-in-cheek.
Scott elaborated on the Figo’s fluid ‘tear drop’ silhouette and the kinetic design cues. The graphics he used to explain the car’s lines and curves made us realize that the photos could never completely convey the extreme ‘coolness’ of the cars.
Next, we discovered the philosophy behind the interiors, as Emily explained the four trim levels and what they indicated; like the red dot matrix seats meant precision and technological sophistication. And the brand-new Figo colours couldn’t be more creatively named—Colorado Red, Sea Grey, Chill and Squeeze!
In the final moment of truth that warm evening, Michael unveiled the Figo’s interiors. We sat in the Figo, checked out the seats, boot, dashboard, tyres and everything else. Only one thing was missing in the car—the key to drive it away, but that was for another day. 
Coming soon: Driving the Figo
In our earlier post, we explained how automation at the Chennai plant and robots ensured best-in-class vehicles.
But quality doesn’t end with the manufacturing process. We have to ensure that our cars are able to survive tough Indian road conditions before they’re shipped out. For this, Ford’s developed a 3.2-kilometre dedicated vehicle quality testing circuit in our plant.
Testing Time
Name the road type and the testing track has it – straight, twisting, cement, rough roads or village streets! Engineers conduct rigorous quality test drives on Ford cars for up to 40 kilometres.
Our forthcoming Ford Figo will also go through several quality checks and tests to ensure we give consumers nothing but the best. Some of these tests will include:
• Hill climbs to test vehicle power and braking
• Lock-to-lock turning manoeuvres to check the steering system
• Straight line tests to verify wheel and steering alignment
Once we begin Figo production, we will test vehicles at random for quality inconsistencies in manufacturing and get them corrected. “Quality is one of the key pillars our brand stands on and the spirit of commitment to achieve world-class quality is inspiring,” says Ram Ramanathan, general manager, Vehicle Quality, Ford India.
Did You Hear That?
You certainly don’t want to hear squeaks and rattles while driving your car. We’ve adopted a global approach to identify the root causes of such noises and fix them permanently.
Every vehicle goes through the new ‘squeak and rattle track’ after it leaves the assembly line. The uneven and rough surfaces put stresses on the vehicle chassis and body, such as ‘body twists’, where stresses are put to one side of the vehicle (negotiating a curve).
A state-of-the-art hydro-pulse four-post test rig verifies, validates and investigates the squeaks and rattles. Immediately after this, the vehicle goes through further tests at full operating temperature, which include:
• Underbody hot check for leaks in engine oil, transmission oil, engine coolant and air-conditioning refrigerant systems
• Air-conditioning performance
• Grille temperature, which is compared to the ambient temperature
• Correct tyre pressure and battery charge state
Water, Water Everywhere!
Your chances of reaching home in a heavy July downpour are bleak if your vehicle stalls in the water. But if you are in a Ford, you can breathe easy; we put our cars through a water wading test, inspired by the monsoons and the ensuing flooded roads.
Engineers drive the car through a simulated flood (a puddle of water 50 metres across and 450 mm deep) at 10 kmph. Back on dry land, engineers check for leakage and whether the mechanical systems are operating normally. “We engineer our vehicles to endure that level of flooding, and keep testing so that our customers can be assured that their vehicles are manufactured to meet that standard,” Mr Ramanathan says.
What do you think of our new testing track? What tests would you like to see your car go through? Let us know!
