The Ford Figo was launched in New Delhi a short while ago!

Our joy knew no end today as the car was launched. Joe Hinrichs, president of Ford Asia, Pacific and Africa spoke about the Figo. “Our dealers are excited, customers are waiting and the new Figo is now ready to hit the streets,” he said. Shedding light on the Figo’s journey as an idea, he added: “From the start we wanted to offer all the features of a B-Segment car at a Sub-B price. We’ve accomplished that with Figo.”

Of course, the question everyone had been asking was also answered — what is the Figo’s price? As promised, the Figo’s prices are competitive: starting from Rs 3,49,900 for the petrol, and Rs 4,47,900 for the diesel (more information below).

“We have priced all four Ford Figo models very competitively to emphasise Ford’s commitment to this huge segment of the growing Indian automobile market,” said Michael Boneham, president and managing director of Ford India.

Talking about the Figo’s features, Michael said, “We are committed to setting new benchmarks with Figo in this segment.  Figo offers more features, interior space, technology and durability than other vehicles at this price in the segment. When you look at all the features, generous interior proportions, styling and fuel efficiency, all Figo models are extensively equipped and truly a bargain at these price points.”

Add to that new dealerships and service facilities– and the Ford Figo is truly a substantial package. We can’t wait to see it on the roads!

Price information:

Prices start from Rs 3,49,900 for the petrol, and Rs 4,47,900 for the diesel.

Ford Figo EXI petrol Rs.3,81,900 & diesel Rs.4,72,900

ZXI petrol Rs.3,99,900 & diesel Rs.4,96,900

Titanium petrol Rs.4,42,900 & diesel Rs.5,29,900