Ford delivers new technology again with OpenXC
We are excited to announce that Ford Motor Company has displayed its pioneering spirit yet again as it continues to explore new frontiers, delivering affordable and industry-leading technology solutions for tech-savvy consumers. The latest creation from Ford is OpenXC, an open-source hardware and software platform that supports in-car mobile applications. The concept originated from the [...]
What drives your personality?
Driving styles have been debated since the time of horse-carts and buggies, and have evolved over the centuries, adapting to modern times. And by now it’s an unwritten truth that the way you drive says a lot about who you are. Here’s a light-hearted take at the various kinds of drivers on Indian roads, and [...]
Ford Figo Bharat Yatra: A day at the southern tip of India
There’s a lot about Tamil Nadu that makes it one of the richest states in heritage and tradition. Did you know that the earliest examples of Tamil writing date back to 1000 BC? Or that Bharatanatyam, which originated in Tamil Nadu, gets its name from the Hindu sage Bharata Muni? Another interesting fact regarding Tamil [...]
Discover Smart Drive Season 2 is here!
Ladies and gentlemen, the Ford Figo Discover Smart Drive is back, about a year after we kicked off the first pan-India drive. Season 2 of Discover Smart Drive promises to be more exciting, more adventurous, more offbeat, and of course, smarter than Season 1. There are four routes this season (so we need four teams), [...]
Ford Figo Bharat Yatra: Another brilliant yatra weekend
Beautiful weather across India had the Ford Figo Bharat Yatra going strong all weekend long! In Maharashtra’s Nagpur district, the Figo team enjoyed giving test drives to over 80 Figo fans through Saturday and Sunday. With the rain cooling off temperatures for a lovely Saturday, the streets were filled with people, many of them coming [...]
Ford Figo Bharat Yatra: Namaskaram Tamil Nadu
Tamil Nadu, an ancient Dravidian land, with a history that dates back to over two thousand years and an inventory of over 30,000 temples! On September 5th, as the Ford Figo Bharat Yatra commenced their physical journey in Tamil Nadu, simultaneously, they also began a spiritual journey in a land where tradition and culture have [...]
Namaste Gujarat! Ford’s new manufacturing and engine plant to open in Sanand
As part of our global expansion plans, and to meet growing demand in India, Ford Motor Company will build an integrated manufacturing facility comprising a state-of-the-art vehicle manufacturing facility and an engine plant in Sanand, Gujarat. Representatives from Ford and the State of Gujarat signed a memorandum of understanding (MoU). We will invest approximately Rs. [...]
Bharat Yatra in Pune: The Figo fan club knows no age bar!
With sparkling eyes, Ganesh, an eight-year-old boy peeps into the Ford Figo parked at the Ford Figo Bharat Yatra flag-off point. One look and he gets all excited and hurriedly calls his friends. After some keen observation, the group showers the Ford team with questions. The future car owners were smitten by the Figo’s looks [...]
All-New Ford Fiesta: Why it’s just right for India!
Last week, we shared couple of cool videos in which Michael Boneham and Andrew Collinson told us why the all-new Ford Fiesta drives the best and looks gorgeous. Today we bring to you an interview with from Stefan Muenzinger (Head of Vehicle Integration- B-Car APA), who tells us why the all-new Ford Fiesta is absolutely [...]
Fiesta-inspired fashion in pictures
Last week’s Ford Fiesta Futuristic Collection by designer Swapnil Shinde was a hit among Fiesta and fashion lovers alike. As the crowd at Select Citywalk, New Delhi applauded and admired the fabulous garments and the car, our team at the venue enjoyed the juxtaposition of the car’s kinetic cues with Swapnil’s design elements. We bring [...]
