As the youngest member of the kinetically-designed Ford family, the Figo is creating ripples among car enthusiasts. So we got Design Director for Ford Asia Pacific and Africa — Scott Strong himself, to explain the exterior design of the car. According to Mr Strong, the car is snug and just right for its class. The graphic elements, shape, proportion and lines make it look very dynamic. The most significant kinetic design element is the comet tail-like gesture that runs through the body of the car.

For more such insights into the Figo’s design, check out the video below and tell us what you think of the car’s kinetic elements.

John Parker, executive vice president, Ford Asia Pacific and Africa made an impassioned speech as he went down memory lane to the time he started Ford in India 12 years ago . He spoke of the significance of the Figo in India and worldwide. “Figo is the foundation stone for the right products that are going to drive our India business forward. So next time we come back, there will be 10,000 people sitting in this room.” And then he challenged us: “When the car rolls out, I want your friends and neighbours who buy it to say, what a great car it is, not just to look at, but what a great car to drive!”

Enjoy the video!