What drives your personality?
Driving styles have been debated since the time of horse-carts and buggies, and have evolved over the centuries, adapting to modern times. And by now it’s an unwritten truth that the way you drive says a lot about who you are. Here’s a light-hearted take at the various kinds of drivers on Indian roads, and [...]
Guest Post: Getting the mojo into Road Safety
By Kaushik Prasad Social causes are cool. Brands use them for marketing. Remember Tata Tea’s ‘Jaago Re’, Aircel’s Save the Tiger, Idea’s Save Trees, Surf Excel’s ‘Stains are good’? And a celebrity associated with a cause is even cooler, and so is the cause associated with a celebrity. (Unlike Microsoft Excel no circular reference error [...]
10 more driving tips for safer roads
We’ve all seen scary situations on the road—sudden overtaking, breaking lanes, narrowly missing the adjacent car. Some of us have been accident victims as well, and it’s not always our fault. So it is not difficult to believe that India records the highest motor vehicle injury and fatality rate in the world. As drivers, we [...]
Ford India’s DSFL: Driving for safer roads, greener India
By the time you finish reading this, more than 25 people will have died or been injured as a result of a motor vehicle accident, on average. India has the highest motor vehicle injury and fatality rate in the world. On-road safety has never been this important. As part of our commitment to promote a [...]
From metal to machine: the journey of a Ford car (Part 2)
This is the second part of an earlier blog post. After visiting the Ford India Engine Plant, the bloggers were showcased the company’s efforts to reduce the cost of owning Ford cars through its selection of child parts. These child parts reduce the cost of repairing or replacing spare parts by eliminating the need to [...]
Top Ten Driving Tips
More people die in road accidents in India than anywhere else in the world, according to the Global Status Report on Road Safety by the World Health Organization. Each of us can reduce the likelihood of an accident by driving safely and cultivating good driving habits. Ford conducts the Driving Skills for Life programme that [...]
