Guest Post: Getting the mojo into Road Safety
By Kaushik Prasad Social causes are cool. Brands use them for marketing. Remember Tata Tea’s ‘Jaago Re’, Aircel’s Save the Tiger, Idea’s Save Trees, Surf Excel’s ‘Stains are good’? And a celebrity associated with a cause is even cooler, and so is the cause associated with a celebrity. (Unlike Microsoft Excel no circular reference error [...]
Discover Smart Drive Season 2 kicks off today!
As promised earlier, Discover Smart Drive Season 2 (DSD Season 2) is back! While the first round last year was fun, we’re excited that the second edition will bring plenty more thrilling action! Today, three participating teams and one mentor team will set off on exciting road trips in the Ford Figo from different parts [...]
Ford India sales cross 100,000 in 2011
Continuing the festive mood from Diwali last week, we are happy to announce that Ford India has sold more than 100,000 wholesale units so far this year, and sales are up 31 percent. Ford India sold 101,439 wholesale and export vehicles from January to October this year, compared to 77,324 units sold during the same [...]
All-New Ford Fiesta: Why it’s just right for India!
Last week, we shared couple of cool videos in which Michael Boneham and Andrew Collinson told us why the all-new Ford Fiesta drives the best and looks gorgeous. Today we bring to you an interview with from Stefan Muenzinger (Head of Vehicle Integration- B-Car APA), who tells us why the all-new Ford Fiesta is absolutely [...]
All-new Fiesta: Powerful car, classy looks, engaging experience
After creating excitement for the Ford Fiesta at the Fiesta Café and the Tech Deep Dive, it’s time Fiesta fans across the country get to know more about the car. So here’s what you need to know about the all-new Ford Fiesta: New powertrains The all-new Fiesta’s got modern, fuel-efficient powertrains that not only deliver [...]
Initial reactions: All-new Ford Fiesta
We recently concluded the Tech Deep Dive for the all-new Ford Fiesta in Bengaluru for auto journalists, bloggers, and our dealers. Everyone got a first-hand experience of the car in a drive from Bengaluru to Mysore, and we are glad that they all gave the Fiesta a thumbs-up! Some picturesque shoot locations, a mix of [...]
Ford India’s strong business momentum continues in April
After breaking several sales records for the past few months, Ford India continued with its strong business momentum in April 2011. With domestic wholesales of 7319 vehicles and robust exports this month, the numbers are overwhelmingly positive . The quarterly numbers are encouraging as well. The company sold 42,395 wholesale and export vehicles from January [...]
It’s a Hap-Hap-Happy Birthday for Figo!
It’s March 9, 2011—exactly a year since we launched the Ford Figo, and what a year it has been. From record breaking sales, to bagging the most number of awards, it has been a special year for all of us at Ford India. But what does this mean for the Ford Figo? Hear it straight [...]
Discover Smart Drive Gujarat Day 1: Seeking peace in spiritual Gujarat
It was the first day of a spiritual journey of sorts for the couple for the Gujarat leg of the Discover Smart Drive. Ramakrishna Vatikutti and Radha Gunnam sought solace, peace and love in the scenic state in and around Rajkot, as they visited places of worship and spirituality. Earlier in the day, the Ramakrishna [...]
Monsoon Tips from Ford India
The monsoons are here! It’s time to pack your bags, get into your car and venture into uncharted territory. Enjoy the lush greenery, picturesque views and enchanting cascades as you drive to your favourite monsoon getaway. But driving in the rains calls for caution and care. The Ford Service team in India recommends some tips [...]
