Guest Post: Getting the mojo into Road Safety

Road Safety and Ford DSFL

By Kaushik Prasad Social causes are cool. Brands use them for marketing. Remember Tata Tea’s ‘Jaago Re’, Aircel’s Save the Tiger, Idea’s Save Trees, Surf Excel’s ‘Stains are good’? And a celebrity associated with a cause is even cooler, and so is the cause associated with a celebrity. (Unlike Microsoft Excel no circular reference error […]

DSD Season 2’s India leg comes to an end

Discover Smart Drive Season 2 culmination

The Ford Figo Discover Smart Drive Season 2 culminated this afternoon in Kolkata. The week-long cross-country journey created memories worth a lifetime for the teams and their fans. Making it even more meaningful, the drive concluded with each of the participating teams planting saplings to make the journey and drive carbon-neutral. The drive had kicked […]

DSD Season 2 Day 8: End of the road!

DSD Season 2 Day 8 Rajasthan

It’s the last day of Discover Smart Drive Season 2! Most teams are already at their final destination and are excited about their final tasks and to know which team has won. Here’s what happened yesterday: Team Gaadi: Bunny and Bobby From Pushkar, Bunny and Bobby drove to Jodhpur’s famous Umaid Bhavan palace. They reached […]

DSD Season 2 Day 7: The last stretch!

DSD Season 2 Day 7 Mangalore

Just one day left for DSD Season 2 to wrap up! The teams are on the last leg of their amazing journeys, with Team Backup Backpackers already at their final stop, and the others well on their way there. Driving over good roads and bad, the teams have driven hundreds of kilometers in their Figo, […]

DSD Season 2 Day 5: Enjoying the open road!

DSD Season 2 Day 4 Team Gaadi

Fun tasks, long journeys and the open road are part of the daily routine at DSD Season 2. This morning, Teams Gaadi and Bhai Giri “recover” from the parties they organised last evening, even as Team Gaadi gears up for Rajasthan. Meanwhile Team Backup Backpackers are exploring small-town India, which they would perhaps have not […]

Ford Figo Bharat Yatra: Journey through deserts, mountains and valleys

Ford Figo India

All good times have to end, and the Ford Figo Bharat Yatra is no exception. Through this week different segments of the Yatra are wrapping up after having travelled 100-odd days each across different parts of the country. Yesterday, as three segments—Punjab, Kerala and Orissa—culminated, the teams received a rousing welcome from members of the […]

Ford Figo Bharat Yatra: One weekend, two holy cities

Figo on highway

In much of the world, Sunday is a holy day. This thought tied in to the Ford Figo Bharat Yatra this Sunday.  Two segments of the Yatra spent their Sunday in the holy cities of Amritsar in Punjab and Puri in Orissa.  Although they draw pilgrims of two different beliefs, the cities share a quality: […]

Ford Figo Bharat Yatra: A day at the southern tip of India


There’s a lot about Tamil Nadu that makes it one of the richest states in heritage and tradition. Did you know that the earliest examples of Tamil writing date back to 1000 BC? Or that Bharatanatyam, which originated in Tamil Nadu, gets its name from the Hindu sage Bharata Muni? Another interesting fact regarding Tamil […]

Discover Smart Drive Season 2 is here!

DSD 2010 Figo

Ladies and gentlemen, the Ford Figo Discover Smart Drive is back, about a year after we kicked off the first pan-India drive. Season 2 of Discover Smart Drive promises to be more exciting, more adventurous, more offbeat, and of course, smarter than Season 1. There are four routes this season (so we need four teams), […]

Ford Figo Bharat Yatra: Sambalpur, the gateway to Orissa

Ford Figo India

Nestled among the hillocks of western Orissa is a city with a culture distinctive from the rest of the state.  Sambalpur had even fascinated Greek scholar Claudius Ptolemy and French explorer Jean-Baptiste Tavernier, both of whom wrote about the city. It was the perfect place to start the Orissa segment of the Ford Figo Bharat […]

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About Driving Ford

Driving Ford is the official blog of Ford India. Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities, at Maraimalai Nagar, near Chennai. With more than 4,000 employees, the company’s models include the All-New Fiesta, Endeavour, Classic and the Figo. For more information, visit

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