Ford India in 2011: Fun on (and off) the road
This year, the Ford Figo travelled all over India, while Discover Smart Drive Season 2 went international. Meanwhile, the Fiesta Café’s high-tech experience won over several car and gizmo lovers as they lined up to check out the car. To celebrate the sales of 1 lakh Figos, teams from Kolkata, Pune and Bengaluru set off [...]
DSD Season 2′s India leg comes to an end
The Ford Figo Discover Smart Drive Season 2 culminated this afternoon in Kolkata. The week-long cross-country journey created memories worth a lifetime for the teams and their fans. Making it even more meaningful, the drive concluded with each of the participating teams planting saplings to make the journey and drive carbon-neutral. The drive had kicked [...]
DSD Season 2 Day 8: End of the road!
It’s the last day of Discover Smart Drive Season 2! Most teams are already at their final destination and are excited about their final tasks and to know which team has won. Here’s what happened yesterday: Team Gaadi: Bunny and Bobby From Pushkar, Bunny and Bobby drove to Jodhpur’s famous Umaid Bhavan palace. They reached [...]
DSD Season 2 Day 7: The last stretch!
Just one day left for DSD Season 2 to wrap up! The teams are on the last leg of their amazing journeys, with Team Backup Backpackers already at their final stop, and the others well on their way there. Driving over good roads and bad, the teams have driven hundreds of kilometers in their Figo, [...]
DSD Season 2 Day 6: The competition heats up!
With just a couple of days left of the Discover Smart Drive Season 2, teams have begun paying close attention to the leaderboard and are eyeing the top prize. Today Team Gaadi will explore Jaipur while Team Bhai Giri drive through scenic South India and Team Geckos navigate the east coast. Here’s what happened yesterday: [...]
DSD Season 2 Day 5: Enjoying the open road!
Fun tasks, long journeys and the open road are part of the daily routine at DSD Season 2. This morning, Teams Gaadi and Bhai Giri “recover” from the parties they organised last evening, even as Team Gaadi gears up for Rajasthan. Meanwhile Team Backup Backpackers are exploring small-town India, which they would perhaps have not [...]
DSD Season 2 Day 4: Halfway through!
It’s the fourth day of the Discover Smart Drive, and halfway through this amazing journey, our teams have already seen plenty of adventures but their enthusiasm remains. Today Team Geckos are hunting for the largest rock-cut architecture on the Coromandel Coast, while Team Bhai Giri will be in Goa but may not get a chance [...]
DSD Season 2 Day 1: Missions of the Day
On Day 1 of Discover Smart Drive Season 2, the missions for the four teams ranged from eating at a number of restaurants to finding a clock store in a crowded city. Here’s a quick look at the missions of the first day of DSD Season 2. Team Gaadi: Bunny and Bobby In Jammu, Bunny [...]
Discover Smart Drive Season 2 kicks off today!
As promised earlier, Discover Smart Drive Season 2 (DSD Season 2) is back! While the first round last year was fun, we’re excited that the second edition will bring plenty more thrilling action! Today, three participating teams and one mentor team will set off on exciting road trips in the Ford Figo from different parts [...]
Discover Smart Drive Season 2 is here!
Ladies and gentlemen, the Ford Figo Discover Smart Drive is back, about a year after we kicked off the first pan-India drive. Season 2 of Discover Smart Drive promises to be more exciting, more adventurous, more offbeat, and of course, smarter than Season 1. There are four routes this season (so we need four teams), [...]
