All-new Ford EcoSport: A closer look!
The all-new Ford EcoSport wowed car lovers across the world when our global team unveiled the car in New Delhi yesterday. If you’re hungry for more on the compact SUV that everyone’s talking about, we’ve got some pictures to excite you. These are early design sketches of the vehicle, straight from the team behind the [...]
Ford Figo to drive into more than 50 countries, including Mexico
Nothing like grand announcements on a grand birthday! Here’s one from Ford India: Like many proud parents on the subcontinent who hope their children gain international experience, we are sending our baby (the Figo, of course!) abroad now that it has come of age. The phenomenal Ford Figo will be exported to Mexico and more than [...]
It’s a Hap-Hap-Happy Birthday for Figo!
It’s March 9, 2011—exactly a year since we launched the Ford Figo, and what a year it has been. From record breaking sales, to bagging the most number of awards, it has been a special year for all of us at Ford India. But what does this mean for the Ford Figo? Hear it straight [...]
Ford spoke to India’s favourite bloggers!
At the sidelines of the world’s most exciting consumer technology trade show in Las Vegas held in January—CES 2011—a few senior managers at Ford Motor Company spoke to India’s favourite bloggers: Kamla Bhatt (of the Kamla Show) and Kiruba Shankar. As Kamla and Kiruba posed them one question after another, we got some unusual and [...]
Sandeep’s buying the new Ford Figo!
Sometime in the first quarter of 2010, a young man called Sandeep will walk into a Ford dealership with his parents and wife, and drive out in the Figo. Later that evening, he’ll text his buddy: “Hey Akash, I just bought the Figo! Coming for a drive?” We’re not Nostradamus, but our marketing team’s little [...]
View from the Top: Alan Mulally
President and CEO Alan Mulally thrilled us when he said, “When you walk into a Ford showroom, you will be able to get every vehicle from there you can dream of,” at the Chennai town hall. “We are going to be best-in-class for every vehicle we make,” he added as 5000 of us from Ford [...]
Ford India rocks!
Alan Mulally and the Ford Figo got a hearty welcome from more than 5,000 Ford employees at our town hall meeting in Chennai last week. We think this was a record audience for a Mulally town hall meeting anywhere in the world! “Ford India rocks!” were Mr Mulally’s first words, and we responded with thunderous [...]
What the Press is Saying
The Figo reveal has created ripples in the Indian auto industry and the news media. We bring you snippets from the press coverage. Economic Times leads the way with the headline “India will build Ford’s Figo”, while The Hindu Business Line declares that “Everything about it [Figo] says it is a Ford”. Mint features an [...]
The Ford Figo Revealing Moment
Here are the best moments of our unveiling event yesterday. Watch the Ford Figo drive out for the first time and what president and CEO Alan Mulally had to say about Ford and the new car. What do you think of the Figo? Let us know.
Ford Figo is here!
It’s anything but small- it’s substantial. It’s a Ford. And it’s finally revealed! Say hello to the newest member of the Ford carline in India– the Ford Figo! Figo is colloquial Italian for “cool”, and our new car personifies the vibrant spirit and youthful character of its name, plus the quality and substance car buyers [...]
