The phenomenal Figo proved to be a game changer for Ford after its launch, establishing Ford India firmly as a volume player. This gave us an opportunity to communicate the launch of the New Ford Figo while retaining its well-established proposition of ‘Bursting with Substance’. To exemplify the ethos of ‘Change is Wonderful’ to our New [...]
What comes to your mind when you think of someone breaking all odds in order to stand up for themselves – an ever valiant warrior. So imagine our surprise when we see this petite frame of a 28-year-old Sivasankari S, a Senior PD Engineer with Ford India who exudes immense strength and self belief that [...]