Ford Redefines In-car Connectivity with the Introduction of Wi-Fi in 2014 Ford Figo
Taking in-car technology and connectivity to a new high, Ford India announced the introduction of 2014 Ford Figo with a host of enhanced industry leading features including the first-in-class Wi-Fi.
The 2014 Ford Figo will set new benchmarks in convenience and help keep customers more connected to the world with its unique offering. Offered to customers as a special value pack, 2014 Ford Figo will include a Wi-Fi dongle, colour coordinated seat covers and LED interior lighting at INR 9,790/- (ex-showroom Delhi).
Adding to the overall appeal, the 2014 Ford Figo will be available in a trendy new colour “Mars Red”. In order to enhance the value for money offering, Ford has also included Driver Side Airbag and Power Adjust Mirrors in the ZXi variant of the 2014 Ford Figo. The base EXi version will now offer Bluetooth Connectivity, 2 DIN Audio — CD, FM, MP3, Aux-in, USB and 4 Speakers & Roof antenna as part of the standard offering.
“At Ford, we believe in democratization of technology and have been driving consumer focused innovation across our product range. Ford Figo was the first car in its segment to introduce Bluetooth connectivity and is setting a benchmark by offering internet connectivity on-the-go,” said Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India. “The 2014 Ford Figo will redefine smart and further strengthen its credentials as a reliable vehicle with an outstanding value-for-money proposition.”
The 2014 Ford Figo will be launched through a campaign “Smart Is The New Cool” and highlight how substantial package (features & interior space), attractive style, mobile connectivity & Best-in-class AC and first-in-segment Bluetooth connectivity make it the best choice of a smart customer.
The 2014 Ford Figo range will continue to offer a comprehensive two-year or 100,000 kilometer warranty. In a first of its kind initiative, Ford will also be offering ‘Happy Pocket Service’ with comprehensive scheduled service at a transparent and competitive price starting at only INR 2,199.
The 2014 Ford Figo with its superior performance, fuel-efficiency and lower ownership costs will find resonance among customers and will be available in Kinetic Blue, Diamond White, Moondust Silver, Chill Metallic, Panther Black, Sea Grey and Paprika Red.