Ford spoke to India’s favourite bloggers!

At the sidelines of the world’s most exciting consumer technology trade show in Las Vegas held in January—CES 2011—a few senior managers at Ford Motor Company spoke to India’s favourite bloggers: Kamla Bhatt (of the Kamla Show) and Kiruba Shankar.

As Kamla and Kiruba posed them one question after another, we got some unusual and interesting responses and insights from the guys who know cars best. Jim Farley (Group Vice President, Global Marketing, Sales and Service, Ford Motor Company), spoke extensively about marketing Ford cars globally, and shared some gems. Our pick: “India is the best in the world for mobile marketing. No one does cellphone advertising as good as India.” Watch his interview below:

Jim Farley, Ford Motor Company from kiruba on Vimeo.

Meanwhile, Kamla spoke to Venkatesh Prasad, or the “What’s Next” guy at Ford. Officially, he is Group & Tech Leader, Ford Infotronics R&D).  Watch the video as Venkatesh explains the importance of information and infotronics in a car, and don’t miss his “rain falling” example. That’s when you know: technology and cars are a great combo!

For more videos from CES 2011, watch:

Kiruba interview with Paul Mascarenas, CTO, Ford Motor Company

Edsel Ford II’s talk at Detroit Institute of Arts (He is a Director at Ford Motor Company and great-grandson of Henry Ford).

Kamla Bhatt’s conversation with Edsel Ford II

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  • Pali Madra

    Great to see the Ford Figo blog. This is thrilling.

    I cannot wait for my figo which I get in 10 days as it has been dispatched from the factory about 3 days back. It is my favorite sqeeze color and I’m a bit surprized that there is not a great demand of sqeeze color. Can you share how many cars have been sold by color. It would be an interesting to know that.

    Cheers and will post as soon as I get my hands on the car.

    Pali Madra

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About Driving Ford

Driving Ford is the official blog of Ford India. Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities, at Maraimalai Nagar, near Chennai. With more than 4,000 employees, the company’s models include the All-New Fiesta, Endeavour, Classic and the Figo. For more information, visit

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