Auto Gurus Speak on The New Figo - Driving Ford : Driving Ford

Auto Gurus Speak on The New Figo

The phenomenal Figo proved to be a game changer for Ford after its launch, establishing Ford India firmly as a volume player. This gave us an opportunity to communicate the launch of the New Ford Figo while retaining its well-established proposition of ‘Bursting with Substance’.

To exemplify the ethos of ‘Change is Wonderful’ to our New Ford Figo and to spread this excitement further, we were accompanied by industry’s auto gurus for a Night Drive to drive and test the car with 10 enhanced features on the streets of Mumbai – a perfect venue for a Bollywood theme drive.  Here’s a view of what the auto enthusiasts had to say about their experience with the New Figo:

Siddharth Vinayak Patankar, Editor-Auto, NDTV 

“What an entertaining drive, it was extremely fascinating to revisit the streets of Mumbai all over again with the Figo Night Drive. The Figo truly has become smarter, I particularly like the way the 3rd gear shift is reacting, it is smooth and the lower end torque has also improved significantly”

 

 

 

Bunny Punia, Associate Editor at Gaadi.com

“Love the new colours, especially the Bright Yellow. The Figo looks much peppier and smarter in this new avatar. What an awesome effort put in by the Ford India Team in organizing the first Night Drive for the  New Ford Figo. And the Bollywood theme around the same is really exciting. Good Stuff! In fact while driving I realized you don’t need high end cams with high end lenses for night tracking….The new Bright Yellow Ford Figo makes a great impression and I captured the car in all its glory during our mid-night drive in Mumbai”

 

Roshun Povaiah, Editor, CarToq.Com

“It was a fantastic experience of driving on the Mumbai roads in the night in the New Ford Figo. I simply love the two new colours – Bright Yellow and Kinetic Blue and I see the new Figo as better and smarter package all together. I drove the Bright Yellow Petrol and I feel that the new petrol version is impressively better than the earlier one. An extremely entertaining drive and I really liked the Bollywood Theme around the drive which brought together the city’s liveliness.”

 

Rachit Hirani, CarDekho.com 

“Ford has now embelished the Figo with a few more bells and whistles, making it an even better value for money proposition. The new colours on the Figo make it stand out in the crowd and even the bollywood theme night drive was unique by Ford, just like the Figo.”

 

 

 

Amit Chhangani, Editor in Chief at Motoroids India

“The new colors are good. The entire drive program was fun and a good change. And I think that the aggressive pricing is really smart and should work in Ford’s favour in continuing the moment with their Game Changer in the new avatar. I personally liked the Yellow Figo a lot!”

 

 

 

Nithyanand, Correspondent at Indian Autos Blog

“I love the Figo. I have five Figos within my family and its always my first recommendation to anyone who wants to buy a hatchback. Really liked the Night Drive concept in Mumbai in the New Figo. It was an awesome and it really shows how the car performs in the city a road which is the true test of its skills. Very catchy new colours of the New Figo, really liked them.”

 

 

Faisal Ali Khan, Correspondent, Motorbeam

“The New Figo feels a litter better than the one before for sure, the two new colours are really nice. The overall looks have definitely become more exciting and drives superb as ever. However, I feel the audio stack on the steering should have been made adjustable and rotatable…I’d rather use the controls in the console.  Also, I think the drive could have been done during the day as it becomes difficult to shoot during the night. Overall the value story remains intact”

 

Murlidhar Swaminathan, Motoring Editor, Hindu Business Line 

“The new bright yellow and Kinetic Blue on the Figo looks very good, the yellow I believe is a great colour chosen for the launch. Overall the entire car still holds familiarity to me both in terms of the drive and Figo as a substantial package it always was. Lower end torque has improved but not too sure if it’s really impacting the engine’s driveability. The gear shifts are definitely cleaner and made the city-drive a fun experience. 


 

Abhishek Nigam, Assistant Editor, Zigwheels

“The new colors are good. The entire drive program was fun and a good change really. While there are changes in the car, I do feel Ford could have put in some more effort on the overall look given the aggressive competition this festive season”

 

 

Cyrus Dhabhar, Correspondent, Auto India

“I have always loved the Ford Figo, I have extensively used a diesel variant myself. For the first time I experienced the petrol variant with the New Figo and it truly is a good package. The aggressive pricing should work in Ford’s favor. The colours are fun and the drive was smooth”

 

 

 

You can also read more about the features and specs of the New Ford Figo here

If you enjoyed this post, make sure you subscribe to my RSS feed!

Explore post topics

Archives

About Driving Ford

Driving Ford is the official blog of Ford India. Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities, at Maraimalai Nagar, near Chennai. With more than 4,000 employees, the company’s models include the All-New Fiesta, Endeavour, Classic and the Figo. For more information, visit India.Ford.com.


Stay in touch with Ford for latest updates:
Follow FordFigo on Twitter