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One India with One Ford

Monday, October 26th, 2009

What do you do when you want to spread the message of peace all over the country? Why, you drive through it, of course!

Dilpreet Singh Bindra, director of catering sales at the Taj Palace Delhi, drove across India in a 13,000-km journey in his Ford Fusion, connecting with Taj employees and the people of India in the spirit of unity and harmony. The journey ended at the Taj hotel in Mumbai, where the devastating terrorist attacks in November 2008 occurred.

And why the Ford, we asked Bindra. “I bought my Ford Fusion in 2008 and I just love it. I have a sense of safety and security when I’m behind the wheel of a Ford,” he replied. Hear, hear! Here’s to peace and to Ford! :-)

Read more about Bindra’s journey here.

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Ford India and Ford Figo in the Press

Friday, October 23rd, 2009

Ford India and Ford Figo continue to bask in the media spotlight. Here are some snippets from last fortnight’s press coverage.

Economic Times reported that Ford will launch a new model in India every 12 to 18 months, while Wheels Unplugged mentioned the growing number of Ford dealerships in the country, breaching the 150-mark by end-2009.

The Figo got more mileage in the Financial Express and Business Standard with Michael Boneham’s statement that the Figo’s pricing would be “extremely competitive”. The latter story also highlighted that Ford would ensure that the cost of ownership of the car will be substantially low.

Meanwhile, our Chennai plant has begun to garner media space as well, with Mint reporting that the factory would cater to the Asia Pacific and Africa region and the installed capacity for vehicle production has doubled from one lakh to two lakh units. Keep reading this blog for more on the plant and its transformation.

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Chennai factory is dressed up to deliver the new Figo!

Friday, October 16th, 2009

The Ford Figo, which we unveiled last month, garnered much attention in India and around the world. From the common man to the world’s leading news publications — everyone is talking about it. For this fabulous new car, we have a fabulous factory — our rejuvenated integrated manufacturing plant in Maraimalai Nagar, Chennai.

The plant has undergone a comprehensive transformation in the past 21 months. This makeover is part of a $500 million investment, and has shaped the factory into an expanded and state-of-the-art automobile manufacturing facility. And why not? After all, the plant is readying for volume production of the Ford Figo. What’s more, the new facility is poised to become a strategic production hub for the Ford Motor Company.

The plant was originally set up in 1999 with a manufacturing capacity of 100,000 vehicles a year.  Post-expansion, the capacity has doubled to 200,000 units. The manufacturing footprint will also house a new engine manufacturing facility to make Ford India a production hub for low-displacement engines, coming up to an installed capacity 250,000 units, due next year. We have enlarged the plant complex from 250 to 353 acres, with 60 percent of built-up area. The remaining acreage comprises lawns and a green belt.

Here’s what else has changed at our plant:

  • We move from manual assembly to 30 percent automated assembly, thanks to a flexible body shop that can produce different types of car bodies on one line
  • There’s a new paint line featuring the high-tech three-wet high-solids finishing process
  • We now have a dedicated testing facility with a 3.2-kilometre quality testing circuit, a squeak-and-rattle testing track for finished vehicles and dynamic water wading test-bed
  • New stamping press line with automated crossbar technology
  • Extension of the trim and chassis assembly line for flexible assembly of different models.
  • New lean

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