2 big announcements from Ford: To launch 8 new vehicles by the middle of the decade, Ford Figo to be exported to 50 new markets
Thursday, August 26th, 2010We have 2 big announcements to share today. First. Ford Motor Company will launch 8 new vehicles in India by the middle of the decade as it moves to rapidly expand its presence in the fast growing market. Second. Ford India will export our locally-produced, hot-selling Ford Figo to 50 new markets, including Mexico, North Africa and the Middle East starting next year.
The announcements were made by Joe Hinrichs, president of Ford Asia Pacific and Africa (APA), and Michael Boneham, president and managing director, Ford India, at the Society of Indian Automobile Manufacturers (SIAM) Conference in New Delhi today.
In his keynote speech titled “Managing Growth – Evolving Market Dynamics” Joe said, “We have big plans for India and for this region. As we have seen from the spectacular early success of the Ford Figo, more and more Indian consumers appreciate the fuel efficient, economical, high quality, safe, and fun-to-drive vehicles that Ford offers. By the middle of this decade, we will introduce 8 new vehicles to India from our global platforms, in segments appropriate for this market. This is part of our ‘better plan’ to bring more and more vehicles from our vast global portfolio to India and other markets in Asia Pacific and Africa.”
Focusing on strategies for managing change, specifically the impact of rising demand and increasing capacity on the value chain, Joe said, “Introducing eight new vehicles by the middle of the decade is an ambitious plan that will have tremendous impact on our manufacturing operations, supply chain, dealers and employees. As part of our better plan for India, we are working today to make sure the value chain is ready for the demands we will place on it in the years to come.”
On capacity expansion creating new challenges for suppliers, he said, “In India and in the rest of the world, we are simplifying the way we work with suppliers by




