DSFL raises the bar in promoting safe driving in 2011
Ford’s business has always gone beyond making and selling cars, which is why the Driving Skills for Life (DSFL) initiative was introduced to increase road safety awareness in countries across the world, including India. In a successful year of DSFL training in India, this venture has trained over 4,300 drivers since its inception in 2009. [...]
Guest Post: Getting the mojo into Road Safety
By Kaushik Prasad Social causes are cool. Brands use them for marketing. Remember Tata Tea’s ‘Jaago Re’, Aircel’s Save the Tiger, Idea’s Save Trees, Surf Excel’s ‘Stains are good’? And a celebrity associated with a cause is even cooler, and so is the cause associated with a celebrity. (Unlike Microsoft Excel no circular reference error [...]
10 more driving tips for safer roads
We’ve all seen scary situations on the road—sudden overtaking, breaking lanes, narrowly missing the adjacent car. Some of us have been accident victims as well, and it’s not always our fault. So it is not difficult to believe that India records the highest motor vehicle injury and fatality rate in the world. As drivers, we [...]
Ford India’s DSFL: Driving for safer roads, greener India
By the time you finish reading this, more than 25 people will have died or been injured as a result of a motor vehicle accident, on average. India has the highest motor vehicle injury and fatality rate in the world. On-road safety has never been this important. As part of our commitment to promote a [...]
Top summer car maintenance tips
Summer is a time for holidays—weekend getaways to cooler climes and long drives to native towns. But while you enjoy your summer break with friends and family, and switching to your air conditioner’s highest settings, have you given a thought to your car? Your car needs summer care just like you. Here are our top [...]
Keeping it cool on the road: Part 2
In our previous post, we gave you tips to avoid road rage and be cool at all times. In this post, we share tips on what to do if someone vents their anger on you on the road. Ritika, a Mumbai resident, accidentally grazed another car on a jampacked road recently. Her car got slightly [...]
Keeping it cool on the road: Part 1
Atul is a really cool, calm and relaxed guy, say his friends and family. Except when he’s driving. Slow vehicles in the fast lane, sudden lane cutting, among other things, infuriate him. Fortunately, he has not gotten into an altercation on the road yet. We can almost see you nodding your head and thinking, “Hey, [...]
From metal to machine: the journey of a Ford car (Part 2)
This is the second part of an earlier blog post. After visiting the Ford India Engine Plant, the bloggers were showcased the company’s efforts to reduce the cost of owning Ford cars through its selection of child parts. These child parts reduce the cost of repairing or replacing spare parts by eliminating the need to [...]
Sneak peek into the Ford facility
Earlier, we posted about the Ford facility tour and Driving Skills for Life session, which we organized recently for select auto bloggers. Here is a sneak peek into the Ford manufacturing facility. The video starts with a visit at the Blanking facility where sheets of steel are cut into ‘blanks’ or shapes of the car’s [...]
From metal to machine: the journey of a Ford car (Part 1)
“Have you ever seen a car factory in India? Been explained, in the highest detail, the entire production process by Heads of Manufacturing? Right from the time that sheets of steel come in, to the car actually rolling out? I’ve been to other factories before, but no one allowed a camera inside. I was pleasantly [...]
