Auto Expo 2012

In the run-up to Auto Expo 2012, Ford unveiled the all-new EcoSport in New Delhi on January 4. Here’s a glimpse of the vehicle:

All-new Ford EcoSport

Here’s a closer look at the all-new EcoSport and the unveil event:

EcoSport molten orange at unveil

Alan Mulally, president and CEO, Ford Motor Company, unveiled the all-new Ford EcoSport to the world.

Alan Mulally unveils all-new EcoSport

J Mays, group vice president, Design, and chief creative officer, Ford Motor Company, explained the design philosophy behind the all-new Ford EcoSport.

J Mays at EcoSport preview

Click here to read more about the all-new Ford EcoSport.

Meanwhile, Auto Expo 2012 got off to an exciting start with excited visitors and car enthusiasts visiting our stall at the expo. With a range of interactive, high-tech features at the stall, the Ford stall should not be missed! We give you our top eight reasons to visit us at Auto Expo 2012:

  1. EcoSport Game: You can take control of the all-new Ford EcoSport with a motion sensing camera. Visitors will be able to control the compact SUV as it drives along the road, and unlocking information at each bend. Photos from this fun game will be uploaded to Ford India’s Facebook page where visitors can tag themselves.

Ford stall at Auto Expo

  1. Figo Theatre: You can sit inside the Figo and watch a film on the car’s smart technologies on a plasma television in front of the windscreen.
  1. 3D Theatre: This theatre will showcase the technologies Ford uses for designing, developing and engineering the vehicle. You can grab a pair of 3D goggles and navigate a virtual car interior with under the guidance from a Ford engineer.
  1. Quality Touch Table: Here you will get a hands-on opportunity to feel the quality of the materials and workmanship which help make Ford vehicles great value for money.
  1. Green Touch Table: This will demonstrate the benefits of the EcoBoost engine and the long-term value that Ford’s green technology provides vehicle owners.
  1. Safe Driving Challenge: Participate in an interactive safe driving competition and earn points for following rules, like observing the speed limit and slowing down in school zones.
  1. Fiesta body shell: Discover the Fiesta’s safety features and how Ford’s safety systems protect drivers and passengers “in the blink of an eye” (quite literally).
  1. There’s magic: A local magician will perform at the Ford stand to share Ford’s safety stories in a fun way.

Also take a look at what Alan Mulally, president and CEO at Ford Motor Company, said at Auto Expo 2012.

Drop by the Ford stand at Auto Expo 2012. Auto Expo 2012 runs from January 7-11 at Pragati Maidan, New Delhi.


 

 

 

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About Driving Ford

Driving Ford is the official blog of Ford India. Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities, at Maraimalai Nagar, near Chennai. With more than 4,000 employees, the company’s models include the All-New Fiesta, Endeavour, Classic and the Figo. For more information, visit India.Ford.com.


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