Ford India Goes Further with Steady Sales - Driving Ford : Driving Ford

Ford India Goes Further with Steady Sales

 

Scorching summers are not going to go any sooner and the fuel hike has become a national obsession. But here’s some reason to smile coming from the Ford’s house. Post April’s significant sales of 9,569 domestic wholesales and export units, we’ve maintained another steady sales in May with 7,729 domestic vehicles sold, despite increasingly challenging market conditions, high interest rates, both of which have affected consumer confidence.

Amidst the tough market conditions, we are already exporting into 35 international markets, the results are positive with exports up 54 percent this year, with 11,224 units exported since January, including 1,693 cars exported in May. The company has exported 7,281 cars from January to May 2011.

In its efforts to live up to the brand promise of Go Further, our dealerships across the country also organized a Midnight Sale on 13th May with a gamut of exciting offers on all Ford cars for our customers that registered a staggering sale in one day!

“Despite the challenging market conditions, we are confident in the long-term future of the automotive market in India. We will continue investing to expand manufacturing and retail capacity in order to bring more great value-for-money, fun-to-drive, fuel efficient vehicles to India,” said Michael Boneham, president and managing director,  Ford India.

With fuel prices sky rocketing, there’s an increasing demand for diesel cars in the market and we are constantly working towards meeting requirements. ” We have increased capacity at our Chennai Engine Plant to 340,000 engines with an investment of USD 72 million that will be commissioned very soon,” Boneham added.

 

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  • Karthic Raveendran

    I , Karthic from Kochi , pround owner of Ford Figo Zxi Petrol , Kindly launch more hatchback and sedan models in India. The success will be yours. I wish you all the best. Waiting to see a fleet of FORD vehicles.

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About Driving Ford

Driving Ford is the official blog of Ford India. Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities, at Maraimalai Nagar, near Chennai. With more than 4,000 employees, the company’s models include the All-New Fiesta, Endeavour, Classic and the Figo. For more information, visit India.Ford.com.


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