Ford India Goes Further with Steady Sales
Scorching summers are not going to go any sooner and the fuel hike has become a national obsession. But here’s some reason to smile coming from the Ford’s house. Post April’s significant sales of 9,569 domestic wholesales and export units, we’ve maintained another steady sales in May with 7,729 domestic vehicles sold, despite increasingly challenging market conditions, high interest rates, both of which have affected consumer confidence.
Amidst the tough market conditions, we are already exporting into 35 international markets, the results are positive with exports up 54 percent this year, with 11,224 units exported since January, including 1,693 cars exported in May. The company has exported 7,281 cars from January to May 2011.
In its efforts to live up to the brand promise of Go Further, our dealerships across the country also organized a Midnight Sale on 13th May with a gamut of exciting offers on all Ford cars for our customers that registered a staggering sale in one day!
“Despite the challenging market conditions, we are confident in the long-term future of the automotive market in India. We will continue investing to expand manufacturing and retail capacity in order to bring more great value-for-money, fun-to-drive, fuel efficient vehicles to India,” said Michael Boneham, president and managing director, Ford India.
With fuel prices sky rocketing, there’s an increasing demand for diesel cars in the market and we are constantly working towards meeting requirements. ” We have increased capacity at our Chennai Engine Plant to 340,000 engines with an investment of USD 72 million that will be commissioned very soon,” Boneham added.