Ford India announces “One Tank. 1500 Kms. One Classic Story” Campaign
Here’s to the much awaited long weekend that has become even more exciting. Ford India is all set to take off on a stimulating journey of 1500 kms in its brand new Classic Titanium on just a tank full! Come 10th August and the campaign will provide a platform for 11 individuals to embark on an amazing drive to live their dreams.
During the course of the drive, each team will be given the recently launched Ford Classic Titanium series with one tank full of fuel —Ford’s highly popular sedan with nine new segment leading features and known for its class leading fuel-efficiency.
These individuals, who have been chosen from various walks of life, will be paired with a cinematographer on their drive to capture all the action. The eight cars with 11 participants will be flagged off from Delhi, Bangalore, Mumbai and Chennai.
A brand that personifies individuals who have a passion and conviction to realize their dreams, the campaign will provide self-driven individuals an opportunity to follow their dreams no matter what the distance. Participating in the drive are magician Sandeep Bali, photographer Priyanka Sachar, Techie Abhishek Baxi, Musicians Gaurav Vaz & Raghu Dixit, food enthusiast/chef Madhu Menon, cricket buffs Rahul Banker & Akash Jain, music/movie buffs Errol Marks & Jaey Gajera and artist Vinod Chandra.
This will be a drive that carries a treasure of creativity and will be captured by budding film makers/cinematographers who will accompany the participants on their pan-India journey to help capture and narrate the participant’s Classic story. The campaign will culminate with a contest offering the opportunity for the cinematographer of the most engaging and popular Classic Story to win a cash prize of Rs 100,000/-
So get to vroom on a single tank for a power pact journey. For more information and latest updates, visit india.ford.com or Facebook/FordIndia