‘The Figo has a youthful spirit’
What makes the Figo such a ‘cool’-looking and dynamic car? Who better to tell us than the design team itself, led by Scott Strong, APA design director. We had a chat with Scott Strong (SS), Scott Ferrier (SF), design manager, and Emily Lai (EL), Colours & Materials design manager, recently. They spoke candidly about the [...]
Figo’s Timekeeping Lady
Vijaya is a very busy woman—even a 16-hour work day is not enough for her. Meeting deadlines, leading a team, building and launching a car in the shortest possible time, it’s all in a day’s work. Vijaya is passionate about cars (absolutely loves the Fiesta), is motivated and very focused. This and her decade-long experience [...]
Sandeep’s buying the new Ford Figo!
Sometime in the first quarter of 2010, a young man called Sandeep will walk into a Ford dealership with his parents and wife, and drive out in the Figo. Later that evening, he’ll text his buddy: “Hey Akash, I just bought the Figo! Coming for a drive?” We’re not Nostradamus, but our marketing team’s little [...]
The Ford Figo Tough Road Test
In our earlier post, we explained how automation at the Chennai plant and robots ensured best-in-class vehicles. But quality doesn’t end with the manufacturing process. We have to ensure that our cars are able to survive tough Indian road conditions before they’re shipped out. For this, Ford’s developed a 3.2-kilometre dedicated vehicle quality testing circuit [...]
