India’s got Vibrancy, says Jim Farley
In a recent interview to NDTV Profit, Jim Farley, Group Vice President (Marketing and Communications) at the Ford Motor Company, spoke about the vibrancy of the Indian market, the differences between Indian and Chinese car buyers, and challenges of communicating the Ford’s brand promise in India. About India, he said, “This is a very unique [...]
Ford Figo’s Body-building for Quality
The robots at our Maraimalai plant are quite versatile. In an earlier post, we told you how they paint a Ford car. In this post, we will tell you how the robots put your vehicle together at the plant’s body shop. The new state of the art facility has an array of high-tech robotics – [...]
@Ford’s Figo Special!
Why would Ford President and CEO Alan Mulally trek across an overgrown field to get his picture taken with a tree? What does a 5,000-person town hall meeting actually look like? How can everyone in the room be named Sandeep? Get answers to these questions and more in a special issue of @Ford, our company [...]
Painting the Ford Plant Green
Green is a favourite colour at Ford’s Maraimalai plant near Chennai, where the Figo is being produced. The plant has almost 50 acres of green cover that includes well-tended lawns and a green belt. This is just one aspect of Ford’s commitment to the environment and the community. Across the plant, Ford has also put [...]
How we Paint your Ford Car – the High-tech way
Liked what the new Ford Endeavour looks like? We did too. The car’s good looks are thanks to the distinctive embossed chrome grille, wraparound headlamps and new tail lamps, the wide header bar, and, of course, its glossy colour and paint quality. The new Endeavour is the first car to be painted using our pioneering [...]
