Melange
Here’s the all-new Ford EcoSport!
The wait is over, folks! Welcome the newest member of the global Ford family—the all-new Ford EcoSport. Pictures here: Set 1, 2, 3. The all-new Ford EcoSport was unveiled a short while ago in New Delhi at a preview event to the Auto Expo 2012 in the capital. Present at the unveil were Alan Mulally, [...]
Guest Post: Getting the mojo into Road Safety
By Kaushik Prasad Social causes are cool. Brands use them for marketing. Remember Tata Tea’s ‘Jaago Re’, Aircel’s Save the Tiger, Idea’s Save Trees, Surf Excel’s ‘Stains are good’? And a celebrity associated with a cause is even cooler, and so is the cause associated with a celebrity. (Unlike Microsoft Excel no circular reference error [...]
SNIPPETS
Catch the first glimpse of the Ford all-new Global Vehicle LIVE!
Be one of the first in the world to get a sneak peek of a one-of-a-kind Global Vehicle aimed at attracting a new generation of consumers in different global markets. Watch it live right here at 4 pm IST today before it is previewed globally at 11th Auto Expo 2012 tomorrow.
A picture perfect finish to DSD 2
From the beaches of sunny Goa to the misty valleys of Kathmandu, it has been an exciting and fun-filled journey for Gaurav and Gunjan Juyal, the winning team of the Ford Figo DSD 2. But all good things must come to an end. And DSD 2 finally culminated today in the foothills of the Himalayas. [...]
Hot News: Our Midnight Sale is back!
This Sunday, Ford customers are in for a grand surprise! On that special day, we’re running a special ‘Midnight Sale’, offering special discounts on our cars and reduced interest rates. Plus, there will be surprise gifts with the purchase of every new Ford car. On December 4, Ford dealerships across the country will be open [...]
Ford Figo Bharat Yatra: A homecoming celebration in Kochi
Kochi, Kerala has many interesting facets: an ancient spice city, gorgeous beaches, delectable dining, a vibrant culture and sprawling greenery. To the Ford family, the city became special for another reason: the culmination of the Karnataka-Kerala segment of the Ford Figo Bharat Yatra. On October 19, as the Figo team wound up their Yatra after [...]
President on the Shop Floor
It was a typical Tuesday at our Maraimalainagar plant and the afternoon shift at the Blanking and Stamping department was about to start when a special visitor dropped by. It was Michael Boneham, president and managing director of Ford India, ready to spend time on the shop floor with the people who play a vital [...]
Painting the Ford Plant Green
Green is a favourite colour at Ford’s Maraimalai plant near Chennai, where the Figo is being produced. The plant has almost 50 acres of green cover that includes well-tended lawns and a green belt. This is just one aspect of Ford’s commitment to the environment and the community. Across the plant, Ford has also put [...]
