• Michael-Boneham

    Ford India opens 45 sales and service outlets in a single day

    Thursday, February 16, 2012

    At Ford India, delivering a fantastic customer experience is among our top priorities. In yet another example of unparalleled customer service, Ford India inaugurated 45 new sales and service outlets in 35 locations across India today. This milestone further extends Ford’s footprint of world-class products and services in the country. Michael Boneham, President & Managing [...]

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    Ford delivers new technology again with OpenXC

    Wednesday, February 15, 2012

    We are excited to announce that Ford Motor Company has displayed its pioneering spirit yet again as it continues to explore new frontiers, delivering affordable and industry-leading technology solutions for tech-savvy consumers. The latest creation from Ford is OpenXC, an open-source hardware and software platform that supports in-car mobile applications. The concept originated from the [...]

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  • car-love

    Valentine’s Day Special: Show your wheels a li’l love!

    Tuesday, February 14, 2012

    This Valentine’s day, show your car some love! Because pampering your car can get you great results—she will glow, retain her showroom shine, and make your neighbours go green with envy. Besides regular servicing, changing the oil and filters, checking tyre pressure and battery, you could take your car for a special treat this Valentine’s [...]

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  • All-new Fiesta-Valentines Day playlist

    Valentine’s Day Special: Romantic songs playlist for your car

    Monday, February 13, 2012

    Valentine’s Day is here! While everyone might have different ways of celebrating it, there is one thing that people around the world enjoy every February 14—music. Whether you’re going down on one knee or celebrating years of togetherness, music will set the mood. The perfect way to bring the lovely day to a close is [...]

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  • car

    What drives your personality?

    Thursday, February 2, 2012

    Driving styles have been debated since the time of horse-carts and buggies, and have evolved over the centuries, adapting to modern times. And by now it’s an unwritten truth that the way you drive says a lot about who you are. Here’s a light-hearted take at the various kinds of drivers on Indian roads, and [...]

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  • All-New-Ford-Fiesta-BlueCar

    What your car colour says about you

    Tuesday, January 31, 2012

    From the classic black, white and silver cars to the bolder red and green, colour-conscious car owners are spoilt for choice today. And with the plethora of car colour choices, Indian roads are getting more vibrant and chromatic. According to Dupont’s 2011 car colour survey, white and silver were the most popular car colours in [...]

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  • Ford Endeavour in snow

    Top 5 winter care tips for your car

    Friday, January 27, 2012

    While winter is already here, it is not too late to pamper your car with the extra care that it needs this season. And although Indian winters are not always extreme, your car can still take a beating if not looked after well. Here are a few suggestions to keep your precious automobile in top-notch [...]

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    What not to miss at Ford EcoSport roadshow in Mumbai

    Tuesday, January 24, 2012

    If you’re in Mumbai, it’s time to head to the Ford EcoSport showcase at the malls in the city (click here for more details). And while you’re at the showcase, you will obviously check out the all-new Ford EcoSport—the cynosure of all eyes. But don’t miss out on the opportunity to check out some of [...]

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  • india15

    All-new Ford Fiesta wins best driver’s car award in India

    Tuesday, January 24, 2012

    Ford India has started 2012 in spectacular fashion. After capturing the world’s attention with the global preview of the all-new EcoSport urban SUV, the All-New Ford Fiesta has already scooped its first award for the year. The zippy Fiesta, which has been a stunning success since its launch in India in July last year, has [...]

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  • ecosport in

    Ford EcoSport Photography Contest

    Friday, January 20, 2012

    UPDATED Feb 6, 2012: Dues to unforeseen circumstances, this contest has been cancelled. Our apologies for the inconvenience caused. Please stay tuned for more announcements at a later date. – Cash prize of Rs 2 lakh for the winner – As you know, the all-new Ford EcoSport was unveiled on the 4th of Jan 2012 [...]

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Melange

All-new Ford EcoSport
Jan
4

Here’s the all-new Ford EcoSport!

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The wait is over, folks! Welcome the newest member of the global Ford family—the all-new Ford EcoSport. Pictures here: Set 1, 2, 3. The all-new Ford EcoSport was unveiled a short while ago in New Delhi at a preview event to the Auto Expo 2012 in the capital. Present at the unveil were Alan Mulally, [...]

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Road Safety and Ford DSFL
Dec
27

Guest Post: Getting the mojo into Road Safety

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By Kaushik Prasad Social causes are cool. Brands use them for marketing. Remember Tata Tea’s ‘Jaago Re’, Aircel’s Save the Tiger, Idea’s Save Trees, Surf Excel’s ‘Stains are good’? And a celebrity associated with a cause is even cooler, and so is the cause associated with a celebrity. (Unlike Microsoft Excel no circular reference error [...]

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SNIPPETS

Ford All-NewGlobalVehicle_19Dec2011
Jan
4

Catch the first glimpse of the Ford all-new Global Vehicle LIVE!

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Be one of the first in the world to get a sneak peek of a one-of-a-kind Global Vehicle aimed at attracting a new generation of consumers in different global markets. Watch it live right here at 4 pm IST today before it is previewed globally at 11th Auto Expo 2012 tomorrow.

nepal view
Dec
23

A picture perfect finish to DSD 2

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From the beaches of sunny Goa to the misty valleys of Kathmandu, it has been an exciting and fun-filled journey for Gaurav and Gunjan Juyal, the winning team of the Ford Figo DSD 2. But all good things must come to an end. And DSD 2 finally culminated today in the foothills of the Himalayas. [...]

All-new Ford Fiesta
Dec
2

Hot News: Our Midnight Sale is back!

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This Sunday, Ford customers are in for a grand surprise! On that special day, we’re running a special ‘Midnight Sale’, offering special discounts on our cars and reduced interest rates. Plus, there will be surprise gifts with the purchase of every new Ford car. On December 4, Ford dealerships across the country will be open [...]

Ford Figo India
Oct
20

Ford Figo Bharat Yatra: A homecoming celebration in Kochi

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Kochi, Kerala has many interesting facets: an ancient spice city, gorgeous beaches, delectable dining, a vibrant culture and sprawling greenery. To the Ford family, the city became special for another reason: the culmination of the Karnataka-Kerala segment of the Ford Figo Bharat Yatra. On October 19, as the Figo team wound up their Yatra after [...]

Michael Boneham at Chennai plant
Jun
3

President on the Shop Floor

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It was a typical Tuesday at our Maraimalainagar plant and the afternoon shift at the Blanking and Stamping department was about to start when a special visitor dropped by. It was Michael Boneham, president and managing director of Ford India, ready to spend time on the shop floor with the people who play a vital [...]

Ford's Eco-friendly Plant
Nov
9

Painting the Ford Plant Green

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Green is a favourite colour at Ford’s Maraimalai plant near Chennai, where the Figo is being produced. The plant has almost 50 acres of green cover that includes well-tended lawns and a green belt. This is just one aspect of Ford’s commitment to the environment and the community. Across the plant, Ford has also put [...]